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Topics: Toyota, Hybrid electric vehicle, Toyota vehicles Pages: 31 (6096 words) Published: April 19, 2013
A RESEARCH PAPER ON TOYOTA MOTOR COMPANY

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1.0 Company Description
The Toyota Company is a leader in the car manufacture, assembly and distribution the world over. A very efficient management style that the company uses has been one of the reasons for the firm’s good performance. There are many other salient factors that have made the company achieve the niche of market leader. The market structure the company operates in can not be definitely stated. Some may consider it to be a monopoly. This is due to the fact that the company is a dominant market player in car exportation. In fact, its differentiation strategy has made it enjoy an almost monopolistic presence especially in the developing nations of the world. On the other hand, the market structure can be seen as an oligopoly. This is due to the fact that there are other key players like GM who are peer competitors. Toyota is keen to see what these competitors are doing and make sure it reacts to their actions in a way that will guarantee its market leadership

1. History and Origins

|New Model Introductions, |Year |Business Development, | |Productions, Sales and Exports | |Plants and Facilities | |  |  |1867 |• Sakichi Toyoda is born. | |  |  |‘90 |• Sakichi Toyoda invents the wooden Toyoda handloom. | |  |  |‘94 |• Kiichiro Toyoda is born. | |  |  |1924 |•Sakichi Toyoda completes the non-stop |[pic] | | | | |shuttle change type Toyoda automatic loom|Non-stop shuttle | | | | |(Type G). |change type Toyoda | | | | | |automatic loom (Type | | | | | |G) | |  |  |‘29 |• Kiichiro Toyoda travels to Europe and the United States to | | | | |investigate automobiles. | | | | |• The British company Platt Brothers gains the automatic loom | | | | |patent rights. | |  |  |1930 |• Kiichiro Toyoda starts research into gasoline-powered engines.| |  |  |‘33 |• Automobile Department is established in Toyoda Automatic Loom | | | | |Works, Ltd. | |[pic] |• A1 prototype passenger car is |‘35 |• Hinode Motors (currently Aichi Toyota) starts operations. | |A1 prototype |completed. | | | |passenger car |• G1 truck is completed. | | | |[pic] | | |...

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