Paper
FORD Business Analysis Part I
MGT 521
FORD Business Analysis Part I
Through conducting a SWOT and stakeholder analysis as a mutual fund manager, this assessment will determine if Ford Motor Company should be included in the portfolio. The strengths, weaknesses, opportunities, and threats will be identified and discussed through the eyes of a possible investor. In addition, the internal and external stakeholders of the company will be reviewed and assessed on how well Ford has met those needs. The decision is based on the information gathered from this analysis.
Background of Ford Motor Company
In 1903 Henry Ford and three partners founded the Ford Motor Company. As a young man he developed a passion for the internal-combustion engine. Henry Ford’s vision for the future was to create a vehicle inexpensive enough for everyone to afford (Lamm, 2003). The Model T created the assembly line and is considered a blueprint for manufacturing today. Henry fought through many challenges and won the Seiden patent, which forever changed the automobile industry and made its mark in history. Ford Motor Company has become a product of its history. Each decade the company has experienced ups and downs; however, always have managed to keep its name up there in the rankings. Consumer Reports (2009) reports Ford Motor Company currently owns Ford, Lincoln, Mercury, Volvo, and 13.4% of Mazda. They operate primarily in North America, Europe, and Asia. The company is composed of automotive and financial services through Ford Motor Credit Company. In 2011, revenues reportedly reached $136,264 million while profits reached $20,213 million and has ranked among the top 10 of the Fortune 500 list for 50-plus years (CNN, 2012). This is a 5% increase in revenue and a 4.8% increase in profit compared to the previous year. This increase in profit and history of challenging times is the premises for this business analysis.
SWOT Analysis The strengths, weaknesses,
MGT 521
FORD Business Analysis Part I
Through conducting a SWOT and stakeholder analysis as a mutual fund manager, this assessment will determine if Ford Motor Company should be included in the portfolio. The strengths, weaknesses, opportunities, and threats will be identified and discussed through the eyes of a possible investor. In addition, the internal and external stakeholders of the company will be reviewed and assessed on how well Ford has met those needs. The decision is based on the information gathered from this analysis.
Background of Ford Motor Company
In 1903 Henry Ford and three partners founded the Ford Motor Company. As a young man he developed a passion for the internal-combustion engine. Henry Ford’s vision for the future was to create a vehicle inexpensive enough for everyone to afford (Lamm, 2003). The Model T created the assembly line and is considered a blueprint for manufacturing today. Henry fought through many challenges and won the Seiden patent, which forever changed the automobile industry and made its mark in history. Ford Motor Company has become a product of its history. Each decade the company has experienced ups and downs; however, always have managed to keep its name up there in the rankings. Consumer Reports (2009) reports Ford Motor Company currently owns Ford, Lincoln, Mercury, Volvo, and 13.4% of Mazda. They operate primarily in North America, Europe, and Asia. The company is composed of automotive and financial services through Ford Motor Credit Company. In 2011, revenues reportedly reached $136,264 million while profits reached $20,213 million and has ranked among the top 10 of the Fortune 500 list for 50-plus years (CNN, 2012). This is a 5% increase in revenue and a 4.8% increase in profit compared to the previous year. This increase in profit and history of challenging times is the premises for this business analysis.
SWOT Analysis The strengths, weaknesses,
References: CNN. (2012). A Time-Lapse Recap of the Fortune 10. Retrieved from http://money.cnn.com/magazines/fortune/fortune500/2012/historical-revenues/ Company Spotlight: Ford Motor Company Consumer Reports. (2009). Car brands: Who owns what? . Retrieved from http://news.consumerreports.org/cars/2009/06/car-brands-who-owns-what.html Datamonitor: Ford Motor Company Dorsey, P. (2010, December). Reversing Course on a Car Maker. Money, 39(11), 72. Ford. (2012). Investor Relations. Retrieved from http://corporate.ford.com/our- company/investors Ford Ford Motor Company SWOT Analysis. (2012, July)., p. 1-9. Ford. (2010). Media.Ford.Com. Retrieved from http://media.ford.com/article_display.cfm?article_id=32372 Ford Ford. (2012). People & Career. Retrieved from http://corporate.ford.com/careers/apa- careers/apa-careers-news-detail/fs-apa-ford-thailand-opens-new-plant?&ccode=US Ford Ford. (2012). Sustainability 2011/2012. Retrieved from http://corporate.ford.com/microsites/sustainability-report-2011-12/blueprint-governance- stakeholders Lamm, M Moll, R. (2003, August). Ford Motor Company and the Firestone tyre recall. Journal of Public Affairs (14723891), 3(3), 200-211. Muller, J. (2012, July). Ford Is Worried, As It Should Be.. Forbes.com, p.25.