papa johns research paper

Topics: Marketing, Pizza Hut, Pizza Pages: 3 (857 words) Published: February 24, 2014
The firm that is being analyzed is Papa John’s Pizza, which is the third largest pizza chain in The United States and has stores in over 20 other countries. Overall, the company has a very well developed strategic orientation and is heading in a very positive direction. The company’s operational and customer capabilities are very well prepared, however, the Innovation capabilities are still behind their most formidable competitors. There is a very high level of consistency in both the company’s operational and structural interior and there remains a great opportunity for this company to expand internationally and domestically, through better use of interactive marketing techniques and expanded product innovations. Information from this study was compiled using statistics from ValueLine.com and various other databases within the UNT website. The performance matrix was utilized to gain a better understanding of Papa John’s current market situation and analyze which direction the company should proceed. The customer, innovation, and operational capabilities were the major Organizational capabilities assessed. Papa John’s carries a mission statement which focuses on “superior brand loyalty through authentic, superior- quality products, legendary customer service, and extraordinary community service” (Papajohn’s.com). Papa john’s also adopts people as their most important asset to the company and seeks to create long term value for their shareholders. Papa john’s emphasizes six key values in their operations which include focus, accountability, superiority, attitude, constant improvement, and PAPA (People Are Priority Always). Recently, they have adopted a social policy which places responsibility on their suppliers to auditing their treatment of animals. Papa John’s implements a specific strategic orientation with regards to their product market focus and operational, innovation and customer capabilities. They use only high quality ingredients, hand cut...
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