Panera Bread Strategic Audit PPT

Topics: Strategic management, Management, SWOT analysis Pages: 6 (300 words) Published: May 12, 2015
Strategic Audit
Strategic Management
Policies
Fashion Institute of
Design &
Merchandising
BUMT4450: Winter
2015
Brooke Elliott, Devon
Maley, and Trixie Zarate

CURRENT SITUATION

Current Performance
Highlights
• Q4 2014 Company-owned
comparable net bakerycafe sales up 3.3%
• Q4 2014 Company-owned
comparable net bakerycafe transactions up 1.3%
• During FY 2014, 114 new
bakery-cafes opened
system-wide

Strategic Posture
• Mission: “A Loaf of bread in every arm”

CORPORATE GOVERNANCE

Board of Directors
• Seven Members
• Three Board Committees

Top Management

Ronald Shaich
Founder, Chairman & CEO

Blaine Hurst
EVP & Chief Transformation and Growth
Officer

William Moreton
CFO

Charles Chapman
EVP & COO

Mark Wesley
EVP &
Chief Development Officer

Scott Blair
SVP & Chief
Legal and Franchise Officer

EXTERNAL ENVIRONMENT (EFAS):
OPPORTUNITIES AND THREATS (SWOT)

Natural, Societal Environments
• Climate, Natural
Disasters
• PEST Analysis

Task Environment
NEW
ENTRANTS:
HIGH

STAKEHOLDER
GROUPS:
LOW

SUPPLIERS:
LOW

BUYERS:

INDUSTRY
RIVALRY:
HIGH

LOW

SUBSTITUTES:
MEDIUM

INTERNAL ENVIRONMENT (IFAS):
STRENGTHS AND WEAKNESSES (SWOT)

Corporate Structure
Exec
utive
s:
Ron
Shaic
FunctionalhManagers:
Company-owned
Bakery-cafés
Frontline Manager:
Franchise Operations
Staff and Employees:
Fresh Dough Operations

Corporate Structure

CEO – Ron Shaich

Marketing

Finance
• Net Profit Margin = 8%
• ROI = 16.6%

Research and Development

Operations and Logistics

Human Resources

Information Technology

ANALYSIS OF STRATEGIC FACTORS
(SFAS)

SWOT Analysis
Strengths

Weaknesses

• Strong
Leadership
• MyPanera
Loyalty Program

• High COGS
• Low Net
Profitability

Opportunities

Threats

• Technological
Advances
• Healthier Eating
Movement

• Wage Hikes
• Saturated
Market
• Climate Change

ALTERNATIVES AND
RECOMMENDATIONS

Strategic Alternatives
• Baking Classes
• Deals and Discounts
• Airport “Grab & Go”

Recommended Strategy
• Expansion – U.S. &
International Airports
• “Grab & Go”
• Test International
Markets
• Increase Brand
Awareness
• Maintain Competitive
Advantage

IMPLEMENTATION

Recommended Strategy
• U.S. International
Airports
– JFK
– LAX
– ATL
– SFO
– EWR

EVALUATION AND CONTROL

Evaluation and Control
• Global Growth
• Balance Score Card
• Chairman-CEO
Feedback
• Benchmarking
• International
Transfer Pricing

Strategic Audit
Thank you
Questions and
Comments

Brooke Elliott,
Devon Maley, and
Trixie Zarate

Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Panera Bread Company Audit Essay
  • Panera Bread Essay
  • PANERA BREAD Essay
  • panera bread Essay
  • Panera Strategic Audit Essay
  • Panera Bread Essay
  • Panera Bread Essay
  • Essay on Panera Bread

Become a StudyMode Member

Sign Up - It's Free