Panera Bread Research Paper

Panera Bread is an upscale fast casual restaurant with 2,000 company-owned and franchise-operated bakery café locations in 46 states, the District of Columbia and Ontario, Canada. Panera Bread is known for its sandwiches, soups, salads, coffee, pastries, and of course, the freshly baked bread! Taking that one step further, Panera Bread is committed to clean ingredients, a transparent menu and making a positive impact in communities.. Panera Bread also has a list of Cultural Values and Concept Essences that set them apart from others in the quick service industry.

The three phrases that I chose from the video “A Brand is More than A Logo” for Panera Bread are “A Brand is Fresh”, “A brand is authentic”, and “A brand is responsible.”

I chose “A Brand is Fresh” for Panera because everything at Panera Bread is literally, fresh. Every day, a truck from the Fresh Dough Facility delivers fresh dough to be baked along with fresh produce to be used on the production lines. Along with the fresh dough coming into a café every day, bakers in the café also bake everything fresh everyday as well. Everything left over at the end of the night, is donated to a charitable partner, not reused or resold. When you order at Panera Bread, everything is made fresh right when you order. Nothing is ever pre-made
The first one being that one of the cultural values Panera Bread is “Rule #1: We form a connection through our authenticity & service.” At Panera, there is no cashier script or dialogue to follow; Panera actually encourages every employee to be themselves. The second reason I chose “A brand is authentic” for Panera is for the food. Like mention briefly before, Panera has a transparent menu. If you order a Greek salad and a baguette as your side, you are going to get a great-tasting quality Greek salad, free of any artificial colors, sweeteners, flavors, or preservatives. It is good as it should