Panera Bread Paper

Topics: Panera Bread, Au Bon Pain, Term Pages: 3 (912 words) Published: June 22, 2013
Panera Bread
Josh Tilson

Ohio Christian University
MG3020 – Managers in Organizations
Debra Wolfe
6/12/2013
In this paper I will be discussing the company Panera Bread, its history, and how they decided on the business strategy that the company uses. I will also give a description of Panera’s strategic vision and how its stakeholders enable the success of Panera.

Panera was built by Ron Shaich and originally started out in 1980 with a little store that used to be called the Cookie Jar. After three decades, a merger, and an acquisition later, Shaich’s empire turned into what we now know and love as Panera Bread. (Kowitt, 2012). Shaich started this bread empire when he was attending Clark University and was kicked out of a convenience store that didn’t cater to college students. So Shaich, who was the treasurer of the student body, decided that the college should make their own store, and that is exactly what they did. After running this store for the college, Shaich loved it so much that he decided to open his own store called the Cookie Jar, and in an effort to expand his offerings he became a licensee of the French bakery company, Au Bon Pain, whom later on merged with his company. (Kowitt, 2012). Later Shaich stated that “[he] was worried because the French baked goods we sold at our half-a-dozen stores were becoming pedestrianized. We decided to use the croissant and bread as a platform to sell soups, salads, and sandwiches” (Kowitt, 2012). This is where they started becoming the store we are familiar with, however they had one more change to go through before they evolved into their current format.

In 1993 Shaich purchased a small lunchtime soup, salad, and sandwich chain called St. Louis Bread Co. Shaich soon realized that this is where the gem of his business was located, so he changed the name to Panera, changed the environment to encourage people to gather, and sold off the other portions of his company such as Au Bon Pain. (Kowitt,...

References: Kowitt, B. (2012, July 18). A founder 's bold gamble on panera. CNN, Retrieved from http://money.cnn.com/2012/07/17/smallbusiness/panera-ron-shaich.fortune/index.htm
How panera bread kept rising through the recession. (2010, November 08). Retrieved from http://www.businessweek.com/investor/content/nov2010/pi2010118_183529.htm
Shaich, R. (2011, October 28). [Web log message]. Retrieved from http://blogs.hbr.org/cs/2011/10/corporations_must_become_socia.html
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