Panera Bread Essay
TOWS MATRIX
I can tell that you put a lot of effort and time into this project…I appreciate that, and the truth is that that is where the learning takes place. My only complaint, well, lets call it an observation, is that your opportunities are not opportunities--- in other words, they are not defined by external market forces, but conditions that you assume may be opportunities. For example growing in international markets could be an opportunity, but unless you tell me that demand in those countries actually exist, where is the opportunity? This would just be speculation right? I would give you a 90%, because you certainly deserve an A but should fix this misconception, but due to the work/ effort I can tell you put in this project: …show more content…
Panera currently serves “fresh baked goods, including a variety of freshly baked bagels, breads, muffins, scones, rolls, and sweet goods, made-to-order sandwiches on freshly baked breads, hearty, unique soups and side items, freshly prepared and hand-tossed salads, and custom roasted coffees and cafe beverages, such as hot or cold espresso and cappuccino drinks and smoothies” (Panera Bread Company, 2011). This is essentially Panera’s competitive advantage over its industry; organic, natural, fresh ingredients used to produce all of its menu items. Menu innovation is the main reason for Panera’s loyal customer base but though the company has constantly updated its food menu in the past, their beverage menu is lacking and needs attention. In 2010 Panera introduced a whopping 12 new items to its menu but every one of those items was a food item. Exploring the beverage menu could prove to be lucrative because it could attract consumers who would visit Panera not only for their amazing food, but also their beverages. The beverage industry is known for their beverages with their food being secondary whereas Panera is known for its awesome food with beverages being secondary. If Panera could attract the beverage consumers, they could potentially capture a portion of this market and entice them towards their food products as well. Panera obviously knows how to develop new products and introduce them - they just need to exploit the opportunity of diversifying into the beverage
I can tell that you put a lot of effort and time into this project…I appreciate that, and the truth is that that is where the learning takes place. My only complaint, well, lets call it an observation, is that your opportunities are not opportunities--- in other words, they are not defined by external market forces, but conditions that you assume may be opportunities. For example growing in international markets could be an opportunity, but unless you tell me that demand in those countries actually exist, where is the opportunity? This would just be speculation right? I would give you a 90%, because you certainly deserve an A but should fix this misconception, but due to the work/ effort I can tell you put in this project: …show more content…
Panera currently serves “fresh baked goods, including a variety of freshly baked bagels, breads, muffins, scones, rolls, and sweet goods, made-to-order sandwiches on freshly baked breads, hearty, unique soups and side items, freshly prepared and hand-tossed salads, and custom roasted coffees and cafe beverages, such as hot or cold espresso and cappuccino drinks and smoothies” (Panera Bread Company, 2011). This is essentially Panera’s competitive advantage over its industry; organic, natural, fresh ingredients used to produce all of its menu items. Menu innovation is the main reason for Panera’s loyal customer base but though the company has constantly updated its food menu in the past, their beverage menu is lacking and needs attention. In 2010 Panera introduced a whopping 12 new items to its menu but every one of those items was a food item. Exploring the beverage menu could prove to be lucrative because it could attract consumers who would visit Panera not only for their amazing food, but also their beverages. The beverage industry is known for their beverages with their food being secondary whereas Panera is known for its awesome food with beverages being secondary. If Panera could attract the beverage consumers, they could potentially capture a portion of this market and entice them towards their food products as well. Panera obviously knows how to develop new products and introduce them - they just need to exploit the opportunity of diversifying into the beverage