Phase One – Upgrade the Internet accessibility at all Panera Bread locations
• Development of product – One in three households has never used …show more content…
Phase Two – Marketing to Consumers
• Target Market – Consumers between the age of 18-50
• Consumers – Consumers want to access the Internet for various reasons such as keeping in touch with family, friends, accessing research data, and more.
• Competitors – Knowing the possible competitors and what they will offer.
Phase Three – Expectations of the New Cyber-café
• Attributes –A larger server and reasonably priced cycle – Expected product life cycle for the cyber-café will be approximately 10 years. The reaction expected from competitors will cause a high incentive to duplicate Panera’s new era of cyber-cafes.
• Strategy and Price – The basic strategy is to provide a need to the consumers of Panera Bread. The services cost will be in a price range that everyone can afford. Phase Four – Launching the cyber-café * The new improved sever to handle the increase in volume * The product will be put into 10 different locations for testing the new