Panera Bread Company
1. What is Panera Bread’s strategy? Which of the competitive strategies discussed in Chapter 1 most closely fit the competitive approach that Panera Bread is taking? What type of competitive advantage is Panera Bread trying to achieve?
Being a nationally recognized brand and a dominant in restaurant operations in the specialty bakery café segment and to expand broadly in the regional market is Panera’s strategy. And by giving high quality product Panera is following their strategy.
Panera’s Competitive strategy is based on differentiation and value as they provide their customers with a wide variety of products on different times of the day meanwhile they want their customers visiting Panera as being a good value.
As Panera’s CEO and Chairman Ron Shaih mentioned: “It is our Product, Environment, and Great Service (PEGS) that we count on to deliver our success – year in and year out”, having the so called “PEGS” Panera is trying to achieve their competitive advantage. 2. What does a SWOT analysis of Panera Bread reveal about the overall attractiveness of its situation? Does the company have any core competencies or distinctive competencies? Strengths: * Differentiated Menu. * Locations. * The New Catering System. * Customer Loyalty. * Financial Situation. * Nationally recognized Brand Name. * The fleet leased and the ability to distribute and always meet demand in fresh served dough. * The ability of menu rotation and season demand meeting. Weaknesses: * Not internationally recognized. * No drive through or delivery services. * No asset based in the name of the company (most of their assets are leased) * Light customers in evenings. * Low market penetration and even untapped markets. (this could be considered an opportunity. Opportunities: * New markets to be further penetrated. * New untapped markets, whether on the national or international level. * First time diners by
Being a nationally recognized brand and a dominant in restaurant operations in the specialty bakery café segment and to expand broadly in the regional market is Panera’s strategy. And by giving high quality product Panera is following their strategy.
Panera’s Competitive strategy is based on differentiation and value as they provide their customers with a wide variety of products on different times of the day meanwhile they want their customers visiting Panera as being a good value.
As Panera’s CEO and Chairman Ron Shaih mentioned: “It is our Product, Environment, and Great Service (PEGS) that we count on to deliver our success – year in and year out”, having the so called “PEGS” Panera is trying to achieve their competitive advantage. 2. What does a SWOT analysis of Panera Bread reveal about the overall attractiveness of its situation? Does the company have any core competencies or distinctive competencies? Strengths: * Differentiated Menu. * Locations. * The New Catering System. * Customer Loyalty. * Financial Situation. * Nationally recognized Brand Name. * The fleet leased and the ability to distribute and always meet demand in fresh served dough. * The ability of menu rotation and season demand meeting. Weaknesses: * Not internationally recognized. * No drive through or delivery services. * No asset based in the name of the company (most of their assets are leased) * Light customers in evenings. * Low market penetration and even untapped markets. (this could be considered an opportunity. Opportunities: * New markets to be further penetrated. * New untapped markets, whether on the national or international level. * First time diners by