PandoraCase
1. What jobs is Pandora doing for its customer?
Pandora is giving customers a music listening experience. With the music genome project Pandora is able to offer customers similar music based songs depending on the users musical preference input. It gives it a surprise element to the music listening experience. Pandora is able to personalize music listening.
Pandora is providing this experience free of charge. Pandora’s focused demographic based musical offering gives customers a wide array of music offering that they were not aware of before.
Pandora provides this music through easy access websites and smart phone apps.
2. Who else provides these jobs for customers? Will Pandora disrupt these other providers?
Pandora’s main competitions are
1. Similar companies who provide “freemium” music offering like spofity, iheart radio.
2. On demand digital music downloads like iTunes
3. Traditional radio stations and HD radio stations.
4. Online radio stations
5. Music CD’s
Pandora’s competitive advantage is its music genome project technology. It has the ability to offer a unique musical experience that none of the other substitutes are able to do. The project is also highly recommended by music experts. They also introduce a high switching cost to the customer once the customer enters their music preference.
With the key competitive advantage Pandora will disrupt a certain part of the demographics from the traditional offerings. Pandora attracts a age bracket who is broad band and tech savy.
3. What are the key elements of Pandora’s business model?
Pandora’s business model is to attract and capture a majority of the radio listening population and capture the radio and video ad revenues using this captured listening audience. It has shown it can capture a large listening audience with it’s unique music experience offering. It is able to engage the users with its rating feature. Its value proposition to the users is the personalized internet radio listening
Pandora is giving customers a music listening experience. With the music genome project Pandora is able to offer customers similar music based songs depending on the users musical preference input. It gives it a surprise element to the music listening experience. Pandora is able to personalize music listening.
Pandora is providing this experience free of charge. Pandora’s focused demographic based musical offering gives customers a wide array of music offering that they were not aware of before.
Pandora provides this music through easy access websites and smart phone apps.
2. Who else provides these jobs for customers? Will Pandora disrupt these other providers?
Pandora’s main competitions are
1. Similar companies who provide “freemium” music offering like spofity, iheart radio.
2. On demand digital music downloads like iTunes
3. Traditional radio stations and HD radio stations.
4. Online radio stations
5. Music CD’s
Pandora’s competitive advantage is its music genome project technology. It has the ability to offer a unique musical experience that none of the other substitutes are able to do. The project is also highly recommended by music experts. They also introduce a high switching cost to the customer once the customer enters their music preference.
With the key competitive advantage Pandora will disrupt a certain part of the demographics from the traditional offerings. Pandora attracts a age bracket who is broad band and tech savy.
3. What are the key elements of Pandora’s business model?
Pandora’s business model is to attract and capture a majority of the radio listening population and capture the radio and video ad revenues using this captured listening audience. It has shown it can capture a large listening audience with it’s unique music experience offering. It is able to engage the users with its rating feature. Its value proposition to the users is the personalized internet radio listening