pandayan research paper
Mr. Gerardo Cabochan Jr. And his son Jacob Cabochan
Introduction
Pandayan Bookshop is a 40-store chain spread across Central Luzon, Cagayan Valley, northern Metro Manila and parts of Rizal and Cavite. The usual size of the stores is around 200 square meters. The enterprise was originally conceived with the vision to help forge the minds and hearts of young people—hence, the word “pandayan” which refers to a blacksmith’s shop. Managing Director Gerardo Cabochan, Jr. explains the family’s decision to name the store “Pandayan”: “Why the name? Because in a blacksmith shop we shape metal, we forge metal. In Pandayan, we think we are shaping the minds and hearts of young people.” The bookshop was started in 1993 mostly as a greeting card store, an offshoot of the Cabochan family-owned CVC Supermarket in Caloocan City. Pandayan bookshop maintains a house brand since the owners believe that it’s a good way of attracting customers and serving them with good products. Today, Pandayan Bookshop tries to have “total appeal” by nurturing physical needs as well. Aside from school and office supplies, books and magazines, the store also offers gift items, home décor, greeting cards, and arts and crafts products for special occasions, plus school bags, fashion accessories, and personal care items. The bookshop even outsells some supermarkets when it comes to chocolates and flower arrangements on special occasions such as Valentine’s Day.
Pandayan is designed to serve and help employees find meaning in life, mainly by a virtuous life and making a difference in the lives of other. A meaningful life energizes employee’s creativity, a stimulus that leads to extraordinary customer service, innovation and greater profitability for the company.
About the logo
The Pandayan logo features a dragon and a phoenix inside a circle. These two Mythical creatures represent ideas that inspire people who believe in self-reliance and success. The official colors f the logo burgundy
Introduction
Pandayan Bookshop is a 40-store chain spread across Central Luzon, Cagayan Valley, northern Metro Manila and parts of Rizal and Cavite. The usual size of the stores is around 200 square meters. The enterprise was originally conceived with the vision to help forge the minds and hearts of young people—hence, the word “pandayan” which refers to a blacksmith’s shop. Managing Director Gerardo Cabochan, Jr. explains the family’s decision to name the store “Pandayan”: “Why the name? Because in a blacksmith shop we shape metal, we forge metal. In Pandayan, we think we are shaping the minds and hearts of young people.” The bookshop was started in 1993 mostly as a greeting card store, an offshoot of the Cabochan family-owned CVC Supermarket in Caloocan City. Pandayan bookshop maintains a house brand since the owners believe that it’s a good way of attracting customers and serving them with good products. Today, Pandayan Bookshop tries to have “total appeal” by nurturing physical needs as well. Aside from school and office supplies, books and magazines, the store also offers gift items, home décor, greeting cards, and arts and crafts products for special occasions, plus school bags, fashion accessories, and personal care items. The bookshop even outsells some supermarkets when it comes to chocolates and flower arrangements on special occasions such as Valentine’s Day.
Pandayan is designed to serve and help employees find meaning in life, mainly by a virtuous life and making a difference in the lives of other. A meaningful life energizes employee’s creativity, a stimulus that leads to extraordinary customer service, innovation and greater profitability for the company.
About the logo
The Pandayan logo features a dragon and a phoenix inside a circle. These two Mythical creatures represent ideas that inspire people who believe in self-reliance and success. The official colors f the logo burgundy