Panda Hotel - Marketing Research
Individual Assignment
Panda Hotel – Marketing Research
SUBJECT: HC2022H
Student ID: HIH0848
Name: Jenzen Tse
Lecture: Terry Sir
Due date: 26/06/2013
CONTENTS Pages
One of the biggest Hong Kong based organisations “Hopewell Holdings Limited” is an infrastructure and property company was founded by Sir Gordon Wu Ying Sheun. Hopewell was listed on the Hong Kong Exchange Market since 1972. It has involved with diverse investments in infrastructure projects, property developments, construction management, hospitality and catering management. It has property capital of more than 3 million square feet in Hong Kong, mostly are invested in commercial and residual purposes.
Panda Hotel is one of the subsidiary businesses of Hopewell Holdings Limited, which located in one of the busiest district of Hong Kong, Tsuen Wan where was the first satellite town developed by the Hong Kong Government in the 1950’s as they have foreseen and discovered its potential. It is a facilitated hotel with 30 floors, providing more than 1000 guestrooms with different themes in different levels. Fully equipped facilitations are also including swimming pool, gym, conference rooms, 4 restaurants, sport bar, venues, ballroom and an executive business centre. It is ideal to take geographical advantage that to be located at the centre of Tsuen Wan, less than 30 minutes away from Hong Kong International Airport and Asia Expo, public transports like MTR and West Railway are only few minute walks from Panda Hotel, shuttle buses toward Kowloon are also provided for the clients. More than 5 shopping malls and thousands of stores can be reached in a very short time.
Panda Hotel Swot Analysis
1. Strengths
Potential to capture most corporate business in Tsuen Wan, Kwai Tsing, Lai Chi Kok, Cheung Sha Wan and Lantau Island by
Panda Hotel – Marketing Research
SUBJECT: HC2022H
Student ID: HIH0848
Name: Jenzen Tse
Lecture: Terry Sir
Due date: 26/06/2013
CONTENTS Pages
One of the biggest Hong Kong based organisations “Hopewell Holdings Limited” is an infrastructure and property company was founded by Sir Gordon Wu Ying Sheun. Hopewell was listed on the Hong Kong Exchange Market since 1972. It has involved with diverse investments in infrastructure projects, property developments, construction management, hospitality and catering management. It has property capital of more than 3 million square feet in Hong Kong, mostly are invested in commercial and residual purposes.
Panda Hotel is one of the subsidiary businesses of Hopewell Holdings Limited, which located in one of the busiest district of Hong Kong, Tsuen Wan where was the first satellite town developed by the Hong Kong Government in the 1950’s as they have foreseen and discovered its potential. It is a facilitated hotel with 30 floors, providing more than 1000 guestrooms with different themes in different levels. Fully equipped facilitations are also including swimming pool, gym, conference rooms, 4 restaurants, sport bar, venues, ballroom and an executive business centre. It is ideal to take geographical advantage that to be located at the centre of Tsuen Wan, less than 30 minutes away from Hong Kong International Airport and Asia Expo, public transports like MTR and West Railway are only few minute walks from Panda Hotel, shuttle buses toward Kowloon are also provided for the clients. More than 5 shopping malls and thousands of stores can be reached in a very short time.
Panda Hotel Swot Analysis
1. Strengths
Potential to capture most corporate business in Tsuen Wan, Kwai Tsing, Lai Chi Kok, Cheung Sha Wan and Lantau Island by