Panasonic ap business strategy

Topics: Sanyo, Strategic management, Home appliance Pages: 31 (2734 words) Published: October 25, 2014
Panasonic IR Day 2012

Appliances Company
Business Strategy
May 23, 2012
Panasonic Corporation
Appliances Company
President Kazunori Takami
Notes: 1. This is an English translation from the original presentation in Japanese. 2. In this presentation, “fiscal 2012” or “FY 2012” refers to the year ended March 31, 2012. In addition, “fiscal 2013” or “FY 2013” refers to the year ending March 31, 2013.

Contents

11

1. Appliances Company Profile
2. Market Trends
3. Business Vision and
Key Initiatives for FY 2013

Copyright (C) 2012 Panasonic Corporation All Rights Reserved. 1

22

Contents

1. Appliances Company Profile
2. Market Trends
3. Business Vision and
Key Initiatives for FY 2013

Foundation of the Appliances Company

Air conditioners/Home appliances
Kitchen appliances/Heating/
Water heating systems/Vending
machines/Devices/Energy
Former Panasonic Electric Works Co. Ltd.

Beauty/Grooming/
Health Care Products Dept.
Beauty/Health Care
SANYO Electric Co., Ltd.
Commercial Heating/Refrigeration
Equipment Dept.

Appliances Company

Panasonic
Former Home Appliances Company

3

Large air-conditioners
and cold-chains, etc.

Copyright (C) 2012 Panasonic Corporation All Rights Reserved. 2

Global Sites

4

56 sites
(Japan 9 / Overseas 47)

Europe
1 site
U.K.

Beijing (1)

China/
Northeast Asia
23 sites

North America
2 sites

Japan
9 sites

Dalian (3)

Shanghai (2)

Suzhou (1)

Wuxi (2)

Hangzhou(6)

Guangzhou (4)

Zhuhai (1)

Xiamen (1)

Hong Kong (1)

Taiwan (1)

U.S. (2)

Asia

Latin America
3 sites

18 sites
India (2)
*Japan: Number of locations
Overseas : Number of sites for consolidated
companies of the Appliances Company
(As of April 2012 )

*

Philippines (1)

Malaysia (5)

Vietnam (2) *

Thailand (6)

Indonesia (1)

Singapore (1)

Mexico (1)
Brazil (2) *
* Includes a new factory
in Brazil

* Includes new factories in India and Vietnam

Manufacturing and Sales Items

5

Vacuum Cleaners
Irons
Household

Motors

Washer-dryers

fuel cells

Compressors

Refrigerators

Dishwashers

PTC heaters

Microwaves

Gas meter devices
Low-power wireless modules Energy

Home Appliances

Rice cookers/ Small cooking appliances

Heat Insulating devices
Magnetrons
Electronic water
heaters

Kitchen
Appliances

Devices

Cold Chain

Vending machines

Heating

Air-conditioning

Showcases
Retail equipment
Commercial
cooking equipment

Commercial food equipment

Grooming/Beauty products
Beauty
Healthcare
Healthcare appliances

Water
Heating Systems

CO2 heat pump
water heaters

IH Cooking Heaters

Water purifiers

Heated toilet seats
with warm water shower

Home
air-conditioners
Large air-conditioners

Electric heating appliances
Hot water heating

Copyright (C) 2012 Panasonic Corporation All Rights Reserved. 3

Sales breakdown by Product

6

■ BtoC business including air-conditioners, washing machines and refrigerators account for 59%
■ BtoB Business including cold chains, large air-conditioners and devices account for 41%

BtoB Business: 41%

BtoC Business: 59%

Air-conditioning
compressors
7%

Air-conditioners
18%

Cold chains
7%

Washing machines
10%

Large
Air-conditioners
5%

Appliances
Company

Refrigerators
9%

All-electric systems
4%

Beauty/Healthcare
9%

Others in BtoB
18%

Others in BtoC
13%

* FY 12

FY 2012 Achievements

7

[ Sales ]

Achieved revenue growth in spite of The Great East Japan
Earthquake and the flooding in Thailand
[ Operating Profit ] Acquired profit growth in spite of the impact of the rise in raw material costs
(yen: billions)

Sales

1,104.2

Operating Profit

+1% 1,114.6

+2.1

61.3

59.2

FY2011

FY2012

FY2011

FY2012

Note: The figures of FY2011 and FY2012 has been adjusted to conform to the new AP company founded in...
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