Syed Abdur Rab
Dr. Zaira Wahab
Iqra University Main Campus, Defence View, Karachi
Dated: April 11, 2012
Toyota Motor Company. (TMC) is a company assembling and distributing Toyota Japan's cars in Pakistan. Currently it is the largest car assembler in Pakistan.
The firm was founded in 1983 as a joint venture between the Indus Motor Company of Pakistan and Toyota Motor Japan, formalizing the arrangement by which Awami Auto Ltd. had produced the Toyota SS80 from 1982. Toyota originally owned 25% of the stock, and has gradually increased their holding; they now own 73.09%. Toyota is the market leader in Pakistan Automobile Market by having more than 53% of Market Share. Having Market Share of more than 50% since its inception, Toyota Motors always strive to introduce new and innovative Products and Services. Its recently launched in Pakistan is Toyota Corolla has helped Toyota Motors increase their Market Share in 1300cc segment. Apart of giving automobile related services like Toyota Motors and Indus Motors in Pakistan.
In this competitive world the Toyota Motors is introducing new technologies but they are not able make consumers aware of it well. They should have to focus on some areas to and make some strategies to boom in the market.
I would like to dedicate this report to my parents and my friends. Without their love, efforts and support I had not been able to become what I am right now. They have supported me all the way from beginning. They had been the great source of motivation and inspiration.
Letter of acknowledgement:
This is to acknowledge that the research I conducted, under the supervision of “Dr. Zaira Wahab”, was to understand the