Painters
THE PHILIPPINE WOMEN’S UNIVERSITY SYSTEM
And its affiliate Schools for Men & Women - Taft Avenue Manila
GRADUATE SCHOOL
MASTER OF SCIENCE IN HOTEL & RESTAURANT MANAGEMENT (MSHRM)
STRATEGIC MANAGEMENT
Lindt and Sprüngli: the Swiss Premium Chocolate maker is considering an International Chocolate Café Chain – Case Analysis
EXECUTIVE SUMMARY:
As the quick growing company of the premium chocolate enterprise has grown steadily. The Choladefrabiken Lindt & Sprungli AG transformed itself to have a multinational linkage to the market. As they respond to the extensive demand of premium chocolate globally, the firm creates such strategies made them to acquire the product potentials and achieved marketability. Today Chocoladefabriken Lindt and Sprungli AG are recognized as a leader in the market for premium quality chocolate. The company offers a large selection of product around 80 countries. Lindt and Srungli have been known also as the most innovative and creative premium chocolate company. Somehow as its 160th existence Lindt strongly focus on chocolate confectionary leaves them exposed to potential downturns in demand. Back in the year of 2008 the company only has 8000 employees, still they has a strong financial base – that leads to develop a debt free financial base that would make them has a strong position to expand their market segmentation. In fact the company exists in the top 10 confectionery manufacturers in such developed regional markets as well in huge number of countries. Because of this Lindt serves as a major player in premium chocolate industry and influence the market. Through good publicity in health benefits of dark chocolates, the growth of consumption has arisen nevertheless with the negative impact of deteriorating the macroeconomic condition of consumer spending threats. Lindt remain their forecasts to use this potential way to create market.
In the Global Market the premium chocolate is more consolidated in the Western
And its affiliate Schools for Men & Women - Taft Avenue Manila
GRADUATE SCHOOL
MASTER OF SCIENCE IN HOTEL & RESTAURANT MANAGEMENT (MSHRM)
STRATEGIC MANAGEMENT
Lindt and Sprüngli: the Swiss Premium Chocolate maker is considering an International Chocolate Café Chain – Case Analysis
EXECUTIVE SUMMARY:
As the quick growing company of the premium chocolate enterprise has grown steadily. The Choladefrabiken Lindt & Sprungli AG transformed itself to have a multinational linkage to the market. As they respond to the extensive demand of premium chocolate globally, the firm creates such strategies made them to acquire the product potentials and achieved marketability. Today Chocoladefabriken Lindt and Sprungli AG are recognized as a leader in the market for premium quality chocolate. The company offers a large selection of product around 80 countries. Lindt and Srungli have been known also as the most innovative and creative premium chocolate company. Somehow as its 160th existence Lindt strongly focus on chocolate confectionary leaves them exposed to potential downturns in demand. Back in the year of 2008 the company only has 8000 employees, still they has a strong financial base – that leads to develop a debt free financial base that would make them has a strong position to expand their market segmentation. In fact the company exists in the top 10 confectionery manufacturers in such developed regional markets as well in huge number of countries. Because of this Lindt serves as a major player in premium chocolate industry and influence the market. Through good publicity in health benefits of dark chocolates, the growth of consumption has arisen nevertheless with the negative impact of deteriorating the macroeconomic condition of consumer spending threats. Lindt remain their forecasts to use this potential way to create market.
In the Global Market the premium chocolate is more consolidated in the Western