Page: Meat and Beef Products
Table of Contents K&N’S BEEF BRAND 2 PEST ANALYSIS 2 Political Factors: 2 Economic Factors: 2 Social Factors: 3 Technological Factors: 3 PORTER’S FIVE FORCES MODEL 4 SWOT ANALYSIS OF K & N’S 4 Strengths: 4 Weaknesses: 5 Opportunities: 5 Threats: 6 TARGET MARKET AND SEGMENTATION 6 POSITONING 7 Perceptual Maps 7 Brand personality 8 COMPETITOR ANALYSIS 8 METRO: 8 CITY SUPER MART: 9 LOCAL BUTCHER SHOPS: 10 PRICING 15 PLACEMENT 18 PROMOTION 18 STORY BOARD OF OUR ADVERTIZEMENT: 20 Use of Red color in our Ad 23 Jingle 23 Analysis of Jingle: 24 Conclusion 24
K&N’S BEEF BRAND
Following a success in the poultry industry since 1964, K&N’s now takes its first step for a journey to reach to the highest degree of success in the beef industry. Avant Garde Consultants have scanned the industry, the company, target market, segmentation and positioning, followed by a detailed marketing mix; including a journey to the brand and a detailed promotional plan along with the budget to draw a feasibility phase 2 report.
PEST ANALYSIS
Political Factors:
Pakistan possesses a herd of about 26 million cattle, 28 million buffaloes, 26 million sheep, 62 million goats and 700,000 camels. Livestock is the main supplier of basic raw materials to Pakistan’s food processing industry. In spite of the big potential of large livestock population, meat industry in Pakistan has not been able to make its mark.
The government of Pakistan is trying to promote the “Pink Revolution” which aims at increasing domestic production of meat. The following are the list of measures undertaken: 1. The government of Pakistan has recently announced a “Livestock Development Policy” which addresses legal framework and development strategies and action plans for farmers using livestock. The policy aims to bring about a radical change in the current livestock production system. This policy aims at encouraging establishment of slaughter houses in the private and public sector.
K&N’S BEEF BRAND
Following a success in the poultry industry since 1964, K&N’s now takes its first step for a journey to reach to the highest degree of success in the beef industry. Avant Garde Consultants have scanned the industry, the company, target market, segmentation and positioning, followed by a detailed marketing mix; including a journey to the brand and a detailed promotional plan along with the budget to draw a feasibility phase 2 report.
PEST ANALYSIS
Political Factors:
Pakistan possesses a herd of about 26 million cattle, 28 million buffaloes, 26 million sheep, 62 million goats and 700,000 camels. Livestock is the main supplier of basic raw materials to Pakistan’s food processing industry. In spite of the big potential of large livestock population, meat industry in Pakistan has not been able to make its mark.
The government of Pakistan is trying to promote the “Pink Revolution” which aims at increasing domestic production of meat. The following are the list of measures undertaken: 1. The government of Pakistan has recently announced a “Livestock Development Policy” which addresses legal framework and development strategies and action plans for farmers using livestock. The policy aims to bring about a radical change in the current livestock production system. This policy aims at encouraging establishment of slaughter houses in the private and public sector.