Paddy Power

Business Plan

25/4/13

Table of Contents
Introduction ................................................................................................................................... 3
Company Profile ........................................................................................................................... 4
Foundation ..................................................................................................................................... 5
Board of Directors ..................................................................................................................... 5
Socio and Economic conditions of the day ................................................................................ 8
Time-Line ....................................................................................................................................... 9
Business Environment - SWOT ................................................................................................. 10
Strength..................................................................................................................................... 10
Weaknesses .............................................................................................................................. 10
Opportunities ........................................................................................................................... 10
Threats ...................................................................................................................................... 11
Pestel ......................................................................................................................................... 11
Political, Environmental and Legal:.................................................................................. 11
Economical: