There are many reasons to use a PSA in a persuasive campaign. Reaching as many people as possible is the main goal of a persuasive campaign and PSAs are specifically designed to reach a broad audience. If the campaignis directed …show more content…
Many times there are certain formats that must be followed in order for a Broadcasting Company to accept your PSA. “Many radio and TV stations have guidelines for acceptance and production of PSAs.”(aspencsg.org) If the guidelines are not followed, your PSA could be rejected and you would have to make revisions or even remake the entire PSA. This could greatly increase the cost of your PSA. This process may also extend the time period needed to create your PSA.
PSAs are overall the best choice for getting a campaign's point across to the general public. There are many reasons why someone would choose to use a PSA. No other medium can get as much information across as effectively as a PSA. Many innocent women men and children are dying from distracted driving, it is an epidemic that must be stopped. If a campaign wishes to truly stop this epidemic, a PSA would be the best