PAC-10 Consulting: Case Study
September 24, 2014
Dr. Lee Cerling
Director of Corporate Communications
PAC-10 Consulting
1234 USC Drive
Los Angeles, CA 91385
Dear Dr. Cerling:
After completing extensive research in an effort to decide whether PAC-10 Consulting should take on its prospective client, the Business Improvement District (BID), I have arrived at the conclusion that doing so is not in the best interests of PAC-10.
Representing BID means marketing the LA Fashion District in a favorable light, which would prove to be quite a monumental task considering the district’s controversial reputation for housing sweatshops.
Not only is the LA Fashion District reputed to harbor sweatshops, there is ample evidence to indicate that it does so blatantly. Over …show more content…
We should keep in mind that the primary purpose of BID is to advertise the LA Fashion District as a premier venue for fashion-related companies to conduct business with wholesalers, retailers, designers, and the general public. Such advertising is aimed not only at residents of Los Angeles, nor even merely those living in Southern California; the BID seeks to market the LA Fashion District on an international scope. If we choose to represent BID, we must assume these marketing responsibilities.
The major issue at hand is the Fashion District’s reputation for condoning the use of sweatshops by many of its businesses. Sweatshops generally carry very negative connotations in the eyes of the general public and have long been a source of outrage for various advocacy groups. Despite our great potential for financial prosperity if we accept BID as a client, there persists a greater risk of controversy, resentment, and compromised ethical standards if we do. We should not to take on BID as a client. This decision will: distance PAC-10 from the controversial politics surroundings sweatshops, protect us from bad publicity (of which there are several documented cases concerning the Fashion District), and serve to uphold the virtues and moral standards that this company was founded …show more content…
Large companies in high-income countries purchase apparel from merchandisers, who in turn contract out the manufacturing to owners of sweatshops in low-income countries. Yet, it is particularly disturbing when there is evidence of sweatshop operations in developed countries such as the United States. Since the LA Fashion District is reputed to harbor sweatshops, associating our company with such an industry is at best, risky. The fact that there is ample evidence of sweatshop abuses occurring in the Fashion District renders such an association simply foolish.
The Prevalence of Sweatshops in the LA Fashion District
To dispel any notions that the existence of sweatshops in the LA Fashion District is merely a rumor, we examine the facts that have been compiled on the Fashion District. These facts substantiate the district’s controversial affiliation with sweatshops, which in turn would surely create a controversy that would plague our firm if we were to take on the BID as a client.
General Facts on the Fashion District
About 160,000 individuals work in the LA Fashion District (Gumbel
Dr. Lee Cerling
Director of Corporate Communications
PAC-10 Consulting
1234 USC Drive
Los Angeles, CA 91385
Dear Dr. Cerling:
After completing extensive research in an effort to decide whether PAC-10 Consulting should take on its prospective client, the Business Improvement District (BID), I have arrived at the conclusion that doing so is not in the best interests of PAC-10.
Representing BID means marketing the LA Fashion District in a favorable light, which would prove to be quite a monumental task considering the district’s controversial reputation for housing sweatshops.
Not only is the LA Fashion District reputed to harbor sweatshops, there is ample evidence to indicate that it does so blatantly. Over …show more content…
We should keep in mind that the primary purpose of BID is to advertise the LA Fashion District as a premier venue for fashion-related companies to conduct business with wholesalers, retailers, designers, and the general public. Such advertising is aimed not only at residents of Los Angeles, nor even merely those living in Southern California; the BID seeks to market the LA Fashion District on an international scope. If we choose to represent BID, we must assume these marketing responsibilities.
The major issue at hand is the Fashion District’s reputation for condoning the use of sweatshops by many of its businesses. Sweatshops generally carry very negative connotations in the eyes of the general public and have long been a source of outrage for various advocacy groups. Despite our great potential for financial prosperity if we accept BID as a client, there persists a greater risk of controversy, resentment, and compromised ethical standards if we do. We should not to take on BID as a client. This decision will: distance PAC-10 from the controversial politics surroundings sweatshops, protect us from bad publicity (of which there are several documented cases concerning the Fashion District), and serve to uphold the virtues and moral standards that this company was founded …show more content…
Large companies in high-income countries purchase apparel from merchandisers, who in turn contract out the manufacturing to owners of sweatshops in low-income countries. Yet, it is particularly disturbing when there is evidence of sweatshop operations in developed countries such as the United States. Since the LA Fashion District is reputed to harbor sweatshops, associating our company with such an industry is at best, risky. The fact that there is ample evidence of sweatshop abuses occurring in the Fashion District renders such an association simply foolish.
The Prevalence of Sweatshops in the LA Fashion District
To dispel any notions that the existence of sweatshops in the LA Fashion District is merely a rumor, we examine the facts that have been compiled on the Fashion District. These facts substantiate the district’s controversial affiliation with sweatshops, which in turn would surely create a controversy that would plague our firm if we were to take on the BID as a client.
General Facts on the Fashion District
About 160,000 individuals work in the LA Fashion District (Gumbel