The Limitations and Constraints of Marketing
Sales of Goods Act 1979:
The Sales of Goods Act enforces a strict set of rules that retailers and sellers must abide by. When an individual buys goods they enter into a contract with the seller of these goods. The Sales of Goods Act means that goods must be as described, of satisfactory quality and fit for purpose. This means, for example, if something was advertised as the colour red and when it was purchased was in fact the colour blue, the Sales of Goods Act will have been breached. Fit for purpose means both a products everyday purpose, and also any specific purpose that was agreed with the seller when the sale was made. An example of this would be if you bought an add-on for a computer and the seller said it would be compatible with all computers and it was not with yours. Goods sold to consumers must also be true to any images or sample you were in store, or descriptions given on brochures or websites. For example if a hotel brochure had images of a clear blue seafront and when you arrived at the hotel it was a muggy green sea, the hotel will have breached the Sales of Goods Act. The Consumer Protection from Unfair Trading Regulations 2008: The consumer protection from unfair trading regulations are there to protect consumers from unfair of misleading trading, practices, misleading omissions and aggressive sales tactics. The three main sections of the Consumer Protection from Unfair Trading regulations are: The general ban on unfair commercial practices.
Misleading and aggressive practices which are assessed by the effect they have, or will have, on the average consumer. The Black List which contains the list of practises which are unfair and therefore banned. Companies cannot use misleading or underhand tactics to get a consumer to part with their cash. Misleading actions include offering non – existent goods or offering a small amount of items at the advertised amount when the large demand will not be met....
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