Preview

P1M1D1 Business LV:3 U:3 P1M1D1

Good Essays
Open Document
Open Document
1147 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
P1M1D1 Business LV:3 U:3 P1M1D1
Tesco vs. Apple

Growth:
Tesco (a British company) has grown in a number of ways; Tesco is now an international business; as well as operating in the UK, it has stores in the rest of Europe and Asia 12 countries altogether providing around 2,318 stores worldwide! Operating under four banners; Tesco extra, superstore, metro and express. They have also developed in a number of ways; now not only do they sell groceries but they now sell fresh foods, clothing, toys, Insurance, household and electronic goods! Tesco has also introduced their own brand of cheaper products, home deliveries and a customer loyalty card (ClubCard). – Market penetration (Penetrate more deeply into the existing market) and Product development (New products developed into existing markets).

Apple (an American company) has grown in a number of ways; Apple now has 417 stores operating in 13 different countries worldwide! They have developed their products greatly; starting off with their iPod; Apple now sells iTouchs, iPads, iPhones, laptops and computers! - Product development (New product developed for existing markets) and Diversification (New products sold in new markets).
Both Tesco and Apple have used Product development; Tesco introducing their own branded food, Apple developing their iPod into an iTouch. Also, both Tesco and Apple are now operating worldwide and succeeding. However Tesco has around 2,318 stores whereas Apple has only 417 stores. Also, Apple has grown by diversification; introducing a completely new product (iPad) not knowing whether it would be successful or not.

Branding:
Branding is a unique design, sign, symbol and/or words that creates an image that identifies a product and differences from its competitors, this image then becomes associated with levels of quality and satisfaction.

10 words that I think describe the brand: Affordable, food, clothing, stationary, ClubCard, successful, big, value, multi-cultural, busy and loyalty.

“Think

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Ansoff Matrix of Tesco

    • 566 Words
    • 3 Pages

    Tesco was basically a UK based supermarket which has expanded itself to several countries, personal finance, internet shopping and product and services. They now have 923 stores all over the world. They believe that the increasing sales and purchase in the global market forms a significant part in its growth.…

    • 566 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Introduction to Tesco

    • 259 Words
    • 2 Pages

    Tesco is the largest British retailer and is also world’s third largest retailer with outlets across Europe, USA and Asia. They come with one purpose which is creating value for money to earn customers’ life loyalty. The business began in 1919, one man named Jack Cohen selling groceries from a stall in the East end of London. He bought surplus stocks of tea from T.E.Stockwell. This company and Cohen combined their names to brand the tea Cohen originally sold- TESCO tea. In 1929, the first Tesco opened in north London.…

    • 259 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Market penetration- Tesco involves market penetration by doing advertisements on TV showing different range of products in Tesco at a low price. Also Tesco is known for its low prices compared to other stores, they also offer the club card which offer vouchers for regular customers, customers could also collect points every time they pay from something at Tesco. This encourages customers to shop at Tesco as customers would be saving money especially in this recession.…

    • 764 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Tesco PLC (Public Limited Company) is a food retail company which operates in nine markets with 923 stores across the world. It employs more over 240,000 people which sell its products giving access to 260 million people (Tesco PLC., 2014). Over the past five years, Tesco has expanded from the UK’s supermarkets into new countries with new products and services including a major non-food business. More specifically, the company has started to sell electrical devices, internet shopping, toys, sports equipment, home entertainment, home shop, cook shop and furniture. Also it provides financial services in cooperation with Royal Bank of Scotland serving 3.4 million customers which reveals the company’s intentions to expand in new markets.…

    • 2657 Words
    • 14 Pages
    Powerful Essays
  • Best Essays

    Brand Audit of John Lewis

    • 3400 Words
    • 14 Pages

    This report will look at the current market position of the John Lewis brand and the key points of their branding. The reason for auditing the brand of John Lewis is because they are a well-established company and have built up a strong image over many years. John Lewis has a clearly defined image and a clearly defined target audience, which can be associated through their brand values, their service and their products.…

    • 3400 Words
    • 14 Pages
    Best Essays
  • Powerful Essays

    Branding is a key to the success of a business. Most people know the slogans and the Logos of all major business. Brands are promoted in lots of different ways for example branding products, and through the…

    • 1188 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Unit 17 p2

    • 865 Words
    • 3 Pages

    Tesco now provide services online. By selling online, the business can reach more customers and it is an easier way to sell their products, as some people may not be able to go into the store and some people might not have time to do their shopping. Tesco has always been at the forefront of the market, as well as keeping its customers happy. Tesco did everything to retain loyal customers, for example they keep opening new stores, which are also beneficial to customers. In addition they have many great ways to keep their profits raising, for example they do loyalty cards (Club cards) to encourage the customers to come back to the store. Also more profit always means more growth and therefore a more successful company. However by doing all these, they expanded their business as they have more customers now. Also Sainsbury’s has done a card which gives discount and offers to their customers.…

    • 865 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Operational Definition

    • 400 Words
    • 2 Pages

    Branding: is the name or symbol that recognizes one producer of goods and services from others. A brand can identify one product of a company or a group of products or even it can recognize all the products of this seller.…

    • 400 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Tesco is one or the world’s largest retailers employing over 492000 people and serving millions of customers every week. The organization has lived huge changes since the company was founded, for example opening different markets and sectors.…

    • 3972 Words
    • 16 Pages
    Powerful Essays
  • Powerful Essays

    P1 Unit 12 Business Analysis

    • 10672 Words
    • 43 Pages

    Tesco has a well established and reliable strategy for growth, which has allowed them to strengthen their business and drive expansion into new markets. The underlying principle for the strategy is to expand the range of business to allow them to deliver strong sustainable long-term growth by following the customers into large expanding markets such as financial services, non –food and telecoms and new markets abroad, initially in central Europe and Asia, and more recently in the United States.…

    • 10672 Words
    • 43 Pages
    Powerful Essays
  • Powerful Essays

    Perceptual Mapping

    • 1542 Words
    • 7 Pages

    Branding; is defined by Charles W. Lamb, co-author of Marketing: sixth edition; as a name, term, symbol, design, or combination thereof that identifies a seller’s product or service and differentiates them from competitors’ products. Perhaps, the successful of many businesses has been attributed to the positioning of a product or service associated to a brand that consumers would easily grasp and differentiate from other products within a category.…

    • 1542 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Tesco Plc

    • 1079 Words
    • 5 Pages

    Tesco is the world’s third largest retailer and has been on the top in the UK market with a market share of 25%. In the past few years it underwent horizontal expansion and diversified into new products and services like Tesco property and telecommunications as part of its long term strategy to reduce risk. It started online shopping, nonfood sector, clothing, home ware and electricals to add value to the business to fight competition. Thus achieving economies of scale and scope. Tesco also took good long term decisions to enter into foreign markets of Europe and South East Asia. It has a horizontally integrated structure.…

    • 1079 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Apple came from humble beginnings. What began with two brilliant guys in a garage has transformed to one of the most successful brands in history. As of 2010, Apple had 301 retail stores in 10 countries, employed almost 50,000 full-time employees, and conducted 65.23 billion dollars in worldwide annual sales. Apple, of course, has innovative products that have changed the way we do day to day business. To get this product from vision to reality, however, took cunning and smart business decisions. One method that Apple has used very successfully is e-commerce. Apple would not be what it is today without it.…

    • 5586 Words
    • 23 Pages
    Good Essays
  • Best Essays

    Tesco is the largest British retailer both by global and domestic market share. And it is the third largest retailer in the world followed the Wal-Mart and Carrefour. Tesco opens around 2,440 stores and employing more than 400,000 people. Tesco has entered into areas such as clothes, electronics, financial services, internet services and gas stations. Currently, the market share of the retailer in UK is more than 30 percent. As of March 2008, Tesco could be found in every postcode of the UK.…

    • 2456 Words
    • 10 Pages
    Best Essays
  • Powerful Essays

    Among world’s largest retail company Tesco is one of the most successful company which is operating its business in 14 nations employing more than 490000 people. Tesco has a revenue of 54bn GBP and operates 4331 stores around globe which has more than millions of customer visiting weekly (Tesco financial report, 2011). These retail giant was first started 1919 by Jack Cohen who had a stall in east London and used to sell groceries. He sold Tesco tea which was his first own branded product in 1920 and it was named with the initials of his tea supplier Mr. T E Stockwell and his own surname Cohen which together brought the famous name of retail industry now TESCO. Jack went to USA and saw the self service retail store and had a plan to start something like this, so he had lobbing with the parliament and managed to pass the retail price marketing law by which a retailer could set his own price for any product, so with the benefit of the retail price maintenance strategy he started his first self service supermarket in 1956 and from then no one could stop the growth of TESCO, now TESCO has seven categories of retail stores, bank, telecom, petrol stations and gas station, film making, record label, gold exchange ,Tesco tire, technological support etc companies running successfully all over UK and around the globe. At present in 2011 Tesco has revenue of 9192 million gbp in Europe 10278 million gbp in Asia with 2082 stores in Europe and 1419 stores in Asia; it also has a franchise agreement with the Trent (Tata group) in India for supporting their Star Bazaar format ( History, Tesco 2011 ).…

    • 4276 Words
    • 18 Pages
    Powerful Essays

Related Topics