P1- Describe how marketing techniques are used to market products in two organisations

Topics: Marketing, Sales, Nike, Inc. Pages: 4 (1263 words) Published: March 11, 2014
Describe how marketing techniques are used to market products in two organisations In this task I will describe how marketing techniques are used to market products in two different organisations in this case NHS and Nike. NHS

The NHS was found by Aneurin Bevan on the 5th of July 1948 when he opened the Park hospital in Manchester; his ambition was to break a high standard of healthcare to everyone. This gave the opportunity for doctors, nurses etc. to be together and provide a service which is free and of high standard. Gradually the NHS improved and the quality of the health improved dramatically and with the money doctors were able to carry out research which allowed them to do more to help the health care for everyone. Nike

Johnson created the first product brochures, print ads and marketing materials, and even shot the photographs for the company’s catalogues. He established a mail-order system, opened the first BRS retail store and managed shipping/receiving. He also designed several early Nike shoes, and even conjured up the name Nike in 1971.Around this same time, the relationship between BRS and Onitsuka was falling apart. Knight and Bowerman were ready to make the jump from being a footwear distributor to designing and manufacturing their own brand of athletic shoes. They selected a brand mark today known internationally as the “Swoosh,” which was created by a graphic design student at Portland State University named Carolyn Davidson. The new Nike line of footwear debuted in 1972, in time for the U.S. Track & Field Trials, which were held in Eugene, Ore. One particular pair of shoes made a very different impression – literally – on the dozen or so runners who tried them. http://nikeinc.com/pages/history-heritage

Marketing
The action or business of promoting and selling products or services, including market research and advertising. http://www.oxforddictionaries.com/definition/english/marketing The activities of a company associated with...
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