P1 - Describe How Marketing Techniques Are Used to Market Products in Two Organisations’
P1 - describe how marketing techniques are used to market products in two organisations’
Marketing is the activity and process for creating, communicating, delivering, and exchange a product or service; which has values for the customers/clients. Overall it is an integrated process which builds customer relationship and creates an identity for their customers and themselves.
However, marketing can be separated into submarkets – Business to Consumer marketing and Business to Business marketing.
Business to Consumer Marketing:
This is the process by which companies create a value for customers and build a strong customer relationship. Importance of creating a customer relationship is for the business to capture a return value from the customer; (e.g. Newsagent to Consumer).
Business to Business Marketing:
This is creating a value, solution, and relationship either for a short term or a long term with a business or a brand. This process generates a strategy that motivates sales techniques, business communication, and business developments; (e.g. Wholesalers to Newsagents). • A business with an aim is the goal the business wants to achieve (Long Term). Primary aim for all business organisations is to add value to the product or service they are providing and some businesses involve in making some profit. Some other aims include more strategic options like expansion, market leadership/increase in market share and brand building.
• Business objective is more of step by step plan to take in order to achieve a stated aim (Short Term). To know the progress made by the business to achieve the objective, SMART plan used:
Private Sector:
Businesses in the private sector are owned by private individuals or groups. The main aims and objectives of a private sector business are to make profit and survive. Examples are: Ford, Nokia and Armani.
Public Sector:
Businesses in the public sector are owned or controlled by the government or regional
Marketing is the activity and process for creating, communicating, delivering, and exchange a product or service; which has values for the customers/clients. Overall it is an integrated process which builds customer relationship and creates an identity for their customers and themselves.
However, marketing can be separated into submarkets – Business to Consumer marketing and Business to Business marketing.
Business to Consumer Marketing:
This is the process by which companies create a value for customers and build a strong customer relationship. Importance of creating a customer relationship is for the business to capture a return value from the customer; (e.g. Newsagent to Consumer).
Business to Business Marketing:
This is creating a value, solution, and relationship either for a short term or a long term with a business or a brand. This process generates a strategy that motivates sales techniques, business communication, and business developments; (e.g. Wholesalers to Newsagents). • A business with an aim is the goal the business wants to achieve (Long Term). Primary aim for all business organisations is to add value to the product or service they are providing and some businesses involve in making some profit. Some other aims include more strategic options like expansion, market leadership/increase in market share and brand building.
• Business objective is more of step by step plan to take in order to achieve a stated aim (Short Term). To know the progress made by the business to achieve the objective, SMART plan used:
Private Sector:
Businesses in the private sector are owned by private individuals or groups. The main aims and objectives of a private sector business are to make profit and survive. Examples are: Ford, Nokia and Armani.
Public Sector:
Businesses in the public sector are owned or controlled by the government or regional