Oyster Train Card Case Study
Oyster Train Card
LONDON
Brief history:
The Oyster card was set up under a Private Finance Initiative (PFI) contract between TfL and TranSys, a consortium of suppliers that included EDS and Cubic Transportation Systems (responsible for day-to-day management) and Fujitsu and WS Atkins (shareholders with no active involvement). The £100 million contract was signed in 1998 for a term of 17 years until 2015 at a total cost of £1.1 billion.
In August 2008, TfL decided to exercise a break option in the contract to terminate it in 2010, five years early. This followed a number of technical failures.[8] TfL stated that the contractual break was to reduce costs, not connected to the system failures.[9] In November 2008 a new contract was announced …show more content…
The previous wallets handed out were sponsored by Ikea who also sponsor the tube map, and did not display the Oyster or the London Underground logos.
In addition to the official wallets distributed by TfL, which may or may not carry advertising for a sponsor, Oyster card holders and wallets are sometimes used as a marketing tool by other organisations seeking to promote their identity or activities. Such items are normally given away free, either with products or handed out to the public.
Other variants of Oyster Card
The standard Oyster card designs are as follows:
• Standard Oyster card. Blue. Design has remained mostly the same since its introduction in 2003. These are issued when limited edition cards are not in circulation
• One Day Bus and Tram Pass. Green. Introduced in January 2015, this Oyster card can only be used for a maximum of one day, and can not be reloaded with credit. About half the thickness of a standard Oyster card, as it is meant to be discarded when it expires.
• A number of limited edition Oyster card variant designs exist. These are produced in limited quantities but otherwise function as standard Oyster cards. These include:
• 2011 Wedding of Prince William and Catherine …show more content…
This requirement is less obviously enforced at stations where there are only standalone yellow reader rather than ticket barriers. Without a physical barrier, pay-as-you-go users may simply forget to "touch in" or fail to touch their card correctly, which will result in a maximum fare being charged. Equally, if the barriers do not function (reading 'SEEK ASSISTANCE') and the TfL or train operating company staff member has to open the gates manually, then the maximum fare may be charged. If this occurs a refund may be requested by telephoning the Oyster helpline the day after the incident occurs (to allow time for the central computers to be updated); the overcharged amount can be added back to the pay-as-you-go balance on the card from the following day when the Oyster card is used to make a journey.
• Technical faults
In January 2004, on the day that the pay-as-you-go system went live on all Oyster cards, some season ticket passengers were prevented from making a second journey on their travelcard. Upon investigation each had a negative prepay balance. This was widely reported as a major bug in the system.[106] However, the reason for the "bug" was that some season ticket holders were passing through zones not included on their tickets. The existing paper system could not prevent
LONDON
Brief history:
The Oyster card was set up under a Private Finance Initiative (PFI) contract between TfL and TranSys, a consortium of suppliers that included EDS and Cubic Transportation Systems (responsible for day-to-day management) and Fujitsu and WS Atkins (shareholders with no active involvement). The £100 million contract was signed in 1998 for a term of 17 years until 2015 at a total cost of £1.1 billion.
In August 2008, TfL decided to exercise a break option in the contract to terminate it in 2010, five years early. This followed a number of technical failures.[8] TfL stated that the contractual break was to reduce costs, not connected to the system failures.[9] In November 2008 a new contract was announced …show more content…
The previous wallets handed out were sponsored by Ikea who also sponsor the tube map, and did not display the Oyster or the London Underground logos.
In addition to the official wallets distributed by TfL, which may or may not carry advertising for a sponsor, Oyster card holders and wallets are sometimes used as a marketing tool by other organisations seeking to promote their identity or activities. Such items are normally given away free, either with products or handed out to the public.
Other variants of Oyster Card
The standard Oyster card designs are as follows:
• Standard Oyster card. Blue. Design has remained mostly the same since its introduction in 2003. These are issued when limited edition cards are not in circulation
• One Day Bus and Tram Pass. Green. Introduced in January 2015, this Oyster card can only be used for a maximum of one day, and can not be reloaded with credit. About half the thickness of a standard Oyster card, as it is meant to be discarded when it expires.
• A number of limited edition Oyster card variant designs exist. These are produced in limited quantities but otherwise function as standard Oyster cards. These include:
• 2011 Wedding of Prince William and Catherine …show more content…
This requirement is less obviously enforced at stations where there are only standalone yellow reader rather than ticket barriers. Without a physical barrier, pay-as-you-go users may simply forget to "touch in" or fail to touch their card correctly, which will result in a maximum fare being charged. Equally, if the barriers do not function (reading 'SEEK ASSISTANCE') and the TfL or train operating company staff member has to open the gates manually, then the maximum fare may be charged. If this occurs a refund may be requested by telephoning the Oyster helpline the day after the incident occurs (to allow time for the central computers to be updated); the overcharged amount can be added back to the pay-as-you-go balance on the card from the following day when the Oyster card is used to make a journey.
• Technical faults
In January 2004, on the day that the pay-as-you-go system went live on all Oyster cards, some season ticket passengers were prevented from making a second journey on their travelcard. Upon investigation each had a negative prepay balance. This was widely reported as a major bug in the system.[106] However, the reason for the "bug" was that some season ticket holders were passing through zones not included on their tickets. The existing paper system could not prevent