Oxford Brookes University Bsc in Applied Accounting

Topics: 2008, Generally Accepted Accounting Principles, Financial statements Pages: 40 (10954 words) Published: August 25, 2013
OXFORD BROOKES UNIVERSITY
BSc in Applied Accounting

RESEARCH
AND

ANALYSIS PROJECT

The business and financial performance of X&Y Group
Financial year ending 2006 to 2008

Prepared by: Pxxxx Rxxxx
Registration no: 123456

6,131 words

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Contents
1. INTRODUCTION 1.1 Report area chosen 1.2 Reasons behind choosing this area 1.3 Reasons behind choosing X&Y 1.3.1 1.3.2 1.3.3 X&Y history X&Y at present day Business to compare

Page No
3 3 3 4 4 5 5 6 7 7 9 11 11 11 12 14 20 22 25 28 28 28 29 30 31 32 1

1.4 Aims and objectives 2. INFORMATION 2.1 Source of information 2.2 Methodology used 3. PERFORMANCE ANALYSIS 3.1 Company profile 3.2 Financial performance analysis 3.2.1 3.2.2 3.2.3 3.2.4 3.2.5 Sales growth Profitability ratio Liquidity ratios Risk ratios Investors’ ratio

4. STRATIGIC EVALUATION 4.1 SWOT analysis 4.1.1 4.1.2 4.1.3 4.1.4 5. CONCLUTION Strengths Weaknesses Opportunities Threats

6. BIBLOGRAPHY 7. REFERENCES 8. APPENDICES

33 35 38

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1. INTRODUCTION

1.1 Report area chosen

To achieve Oxford Brookes University BSc in Applied Accounting I have chosen the report area topic number 8. I will report on the business and financial performance of X&Y Group over three years ranging from year 2006 to year 2008. In addition I will also have a look on Interim report in the year 2009. In the Annual Report 2008 X&Y Group then CEO Exxxx, Rxxxx commented, ‘. . . we continued to increase our market shares in increasingly competitive markets’ 1 . I will have a look on financial statements and other reports and publications to understand the true financial and business picture of X&Y. I will apply my knowledge gathered from my ACCA studies and from reading various books, newspapers, magazines, press releases and other publications. This report will give an intensive view from current and prospective shareholders. I will mention ‘X&Y’ as to indicate ‘X&Y X&Y Group’ from now on unless otherwise stated. I have selected Inditex Group for comparison with X&Y in terms of business and financial performance.

1.2 Reasons behind choosing this area

The financial statements give a picture of how well or bad a business is performing. If you are a bank, or insurance company, or local authority, or prospective shareholder, or supplier, or mere employee and if you want to know if you are safe to get involved with this business the first step is to look at its financial statements. Looking at financial statements i.e. the evaluation of financial and business performance of an entity gives the picture of that entity’s management performance. This is like drawing a portrait of that entity. Mori, Akira once said, ‘You have to know accounting. It’s the language of practical business life’2. I always liked accounting and finance; and looking forward 1 2

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to build up a career in finance sector where number crunching is not everything; where I can use business and financial performance measurement techniques and make effective decisions. I will use this report writing opportunity to practice and practically implement my learning in evaluating business and financial performance of a business which spreads its activities from one continent to another.

1.3 Reasons behind choosing X&Y For me and for my family’s clothing needs I found X&Y as a better place to buy as it sells better and fashionable cloths at lower price. But, this is not what attracted my attention. I got interested on X&Y because in this time of recession and money crisis while all high street giants struggling to survive I found X&Y continuing to open new stores in different locations in every few months. Not only that, Interbrand ranked in their latest 2009 report X&Y as the world’s 2X no. brand with 11% increasing brand value from last year to 15,375m USD. Last year X&Y was ranked number 2X. X&Y is in the top position as a high street apparel brand. It seems X&Y...
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