OVERVIEW OF HYATT HOTEL CORPORATION

Topics: Hotel, Hyatt / Pages: 20 (6740 words) / Published: Oct 21st, 2014
center40576500OVERVIEW OF HYATT HOTEL CORPORATION
Shane IraniYesenia PadillaJaneth HernandezShane GilliganDecember 6May 4, 20143TABLE OF CONTENTS
EXECUTIVE SUMMARY………………………………………………………………..3
INTRODUCTION………………………………………………………………...……….3
COMPANY HISTORY ……………………………………………………………...…....4
COMPANY CULTURE……………………………………………………………...……6
LEADERSHIP…………………………………………………………………………......7
FINANCIAL REVIEW………………………………………………………………...….8
COMPETITIVE LANDSCAPE……………………………………………………...…..10
THE MARKET STRUCTURE (MONOPOLISTIC COMPETITION)……………..…...12
PRODUCT DIFFERENTATION….…………………………………………..……....... 12
BARRIERS TO ENTRY…………………………………………………………............14
CONCLUSION……………………………………………………………………….….17
REFERENCES………………………………..……………………………………….…18
LIST OF FIGURES
Figure 1: Hyatt Hotel History Timeline……………………………………………….…4
Figure 2: Net Income (http://finance.yahoo.com/)………………………………....…....9
Figure 3: Cash Flows (http://finance.yahoo.com/)………………………........................9
Figure 4: Total Assets (http://finance.yahoo.com/)………………………………...........9
Figure 5: SWOT Analysis………………………………………………………….…...10
Figure 6: Market Share (http://finance.yahoo.com/)………………………………........10EXECUTIVE SUMMARY
Current Standing & Corporate Goals
Hyatt Hotel is a leading global hospitality company. Hyatt operates in 47countries and that strives to make a difference in the lives of itstheir guests. Its first property was opened at the Los Angeles International Airport in 1957. Today, with properties in 47 countries, company has over 535 hotels offering 6 different brands, each designed to deliver a unique experience for guests based on their lifestyles, attitudes, values, and aspirations. Hyatt has devoted itself to be the leading hotel management company in the world by providing world class hospitality. Hyatt realigned its corporate and regional operations to enhance organizational effectiveness. The company is focused on 3 strategies to become the most preferred brand: “generating



References: Competitive Strengths Sales and Marketing. (n.d.). Hyatt Development: Competitive Strengths. Retrieved November 1, 2013, from http://www.hyattdevelopment.com/competitive_strengths/sales_and_marketing.html Competitive Strengths Sales and Marketing "Hyatt Hotels Corporation Mergers & Acquisitions." Hyatt Hotel Corporation. PrivCo, n.d. Web. 5 Apr. 2014 Hyatt Concierge Hyatt Thrive - Associate Wellness. (n.d.). Hyatt Thrive - Associate Wellness. Retrieved November 4, 2013, from http://thrive.hyatt.com/associatewellness.html Hyatt Thrive - Cultivating Our Future Workforce Hyatt Thrive - Developing Our People. (n.d.). Hyatt Thrive - Developing Our People. Retrieved November 4, 2013, from http://thrive.hyatt.com/development.html Hyatt Thrive - Green Teams MBITA eZine World TradeWinds n_171. (n.d.). MBITA eZine World TradeWinds n_171. Retrieved November 15, 2013, from http://mbita.org/news/n_171 Our Brands Working at Hyatt. (n.d.). Glassdoor. Retrieved November 7, 2013, from http://www.glassdoor.com/Overview/Working-at-Hyatt-EI_IE2839.11,16.htm

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