overcome cognitive dissonace through advertiesment
Case Study on
> The Techniques Used By The Marketers To
Overcome The Cognitive Dissonance Of Customers
Subject
1
2
3
4
5
6
7
8
Group members
Shaikh Mo.Farhan
Solanki Snehal
Vasani Tushar
Parmar Paras
Dhanani Nilesh
Rana Vinus
Safiwala Sanjay
Timbadiya Viren
Roll
No.
82
87
95
61
102
110
114
98
Cognitive Dissonance
No.
Particulars
1
Introduction
2
Theory & Research
3
Applications of Research
4
Overcoming Dissonance
5
Cognitive Dissonance in Advertisement
6
Five Advertisements which shows overcomes of CD by Marketers
7
How to sale more with Cognitive Dissonance
Page No.
Introduction
In psychology, cognitive dissonance is the discomfort experienced when simultaneously holding two or more conflicting cognitions: ideas, beliefs, values or emotional reactions. In a state of dissonance, people may sometimes feel
"disequilibrium": frustration, hunger, dread, guilt, anger, embarrassment, anxiety, etc. The phrase was coined by Leon Festinger in his 1956 book When Prophecy
Fails, which chronicled the followers of a UFO cult as reality clashed with their fervent belief in an impending apocalypse. Festinger subsequently (1957) published a book called A Theory of Cognitive Dissonance in which he outlines the theory. Cognitive dissonance is one of the most influential and extensively studied theories in social psychology.
The theory of cognitive dissonance in social psychology proposes that people have a motivational drive to reduce dissonance by altering existing cognitions, adding new ones to create a consistent belief system, or alternatively by reducing the importance of any one of the dissonant elements. Cognitive dissonance is the distressing mental state that people feel when they "find themselves doing things that don't fit with what they know, or having opinions that do not fit with other opinions they hold." A key assumption is that people want their
> The Techniques Used By The Marketers To
Overcome The Cognitive Dissonance Of Customers
Subject
1
2
3
4
5
6
7
8
Group members
Shaikh Mo.Farhan
Solanki Snehal
Vasani Tushar
Parmar Paras
Dhanani Nilesh
Rana Vinus
Safiwala Sanjay
Timbadiya Viren
Roll
No.
82
87
95
61
102
110
114
98
Cognitive Dissonance
No.
Particulars
1
Introduction
2
Theory & Research
3
Applications of Research
4
Overcoming Dissonance
5
Cognitive Dissonance in Advertisement
6
Five Advertisements which shows overcomes of CD by Marketers
7
How to sale more with Cognitive Dissonance
Page No.
Introduction
In psychology, cognitive dissonance is the discomfort experienced when simultaneously holding two or more conflicting cognitions: ideas, beliefs, values or emotional reactions. In a state of dissonance, people may sometimes feel
"disequilibrium": frustration, hunger, dread, guilt, anger, embarrassment, anxiety, etc. The phrase was coined by Leon Festinger in his 1956 book When Prophecy
Fails, which chronicled the followers of a UFO cult as reality clashed with their fervent belief in an impending apocalypse. Festinger subsequently (1957) published a book called A Theory of Cognitive Dissonance in which he outlines the theory. Cognitive dissonance is one of the most influential and extensively studied theories in social psychology.
The theory of cognitive dissonance in social psychology proposes that people have a motivational drive to reduce dissonance by altering existing cognitions, adding new ones to create a consistent belief system, or alternatively by reducing the importance of any one of the dissonant elements. Cognitive dissonance is the distressing mental state that people feel when they "find themselves doing things that don't fit with what they know, or having opinions that do not fit with other opinions they hold." A key assumption is that people want their