Outreach Presentation

Topics: Florida, Secondary market, Target market Pages: 9 (367 words) Published: April 19, 2015
Team X13

Outreach Team:
Malik Blades
Tanner Bryant
Jacob Harman
Raashi Parihar
Michael Razny
Brett Rothberger
Watermark Outreach Strategy

Agenda


Outreach Strategy



Competition



Target Markets



Locations



Advertising



Event



Budget



Implementation/Timeline



Benefits

Watermark Outreach Strategy

Outreach Strategy
Send in Direct
Contact

Phase I

Invite Leader to
Community

Host Event

Phase II

Phase III

Watermark Outreach Strategy

Competition

Watermark Outreach Strategy

Target Markets
Adult Children
(Secondary Market)

Seniors
(Primary Market)
65+
Annual Income of $35K – 50K
Net worth of over $300K

Watermark Outreach Strategy

Service Providers
(Tertiary Market)

Locations
Florida

St. Petersburg
Sarasota

Sarasota, FL – Lake Pointe Woods
St. Petersburg, FL – Boca Ciega Bay

Watermark Outreach Strategy

Advertising - 3 Channels
Direct
Contact

Christian
Radio

Social
Media

Build
Relationship
with leader

WJIS
88.1

House of
Worship
Facebook

Supply
Brochures

Watermark
Facebook

Watermark Outreach Strategy

Event at Watermark Community
Watermark
Catering

Prizes
&
Giveaways

Surveys

 100 guest

 Lottery Ticket per guest

 Optional

 Speaker

 Ipad

 Measure success

 Applebee’s gift cards
 Barnes & Nobles gift cards

Watermark Outreach Strategy

Budgeting
Total Budget
$5,900

Event

$450
$850
$200

Advertising

$1,000

$2,000

Food
Decorations Prizes
Incentive
Watermark Outreach Strategy

Brochures

$1,300

Radio

Timeline & Implementation
7/1/14

7/21/14

8/10/14

8/30/14

9/19/14

10/9/14

10/29/14

11/18/14

12/8/14

12/28/14

Send in Direct Contact
Radio Advertising
August Events

End Date
Duration of Task
Start Date

September Events
October Events
November Events
Measure Success

Watermark Outreach Strategy

Benefits
Benefits for Seniors

Benefits for Watermark
1. Seniors become more confortable

1. Becoming comfortable with idea of
retirement

2. Increased chance of prospective tenants
2. Gaining a new perspective

Watermark Outreach Strategy

Conclusion & Reiteration
• Reach out to religious communities
• Establish relationship with religious leaders
• Host Event to inform Seniors, family members, friends
• Measure Success

Watermark Outreach Strategy

Watermark Outreach Strategy

Wrap-Up

Houses
Of
Worship

Novel
Idea

Watermark Outreach Strategy

Denominations of Sarasota, FL
Sarasota

Watermark Outreach Strategy

Denominations of St. Petersburg, FL
St. Petersburg

Watermark Outreach Strategy

Ages Breakdown for Watermark Communities

Watermark Outreach Strategy

Team X13

Watermark Outreach Strategy
Jacob Harman
jacobharman@email.arizona.edu
Brett Rothberger
brothberger@email.arizona.edu

Malik Blades
malikblades@email.arizona.edu

Raashi Parihar
rparihar@email.arizona.edu

Michael Razny
mrazny@email.arizona.edu

Tanner Bryant
tannerb@email.arizona.edu

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