Outline1
outline
Executive summary
1. Introduction Since opening the first single basement store in Sydney’s Pitt Street in 1924, Woolworths has grown into a household name with a presence in almost every metropolitan and regional centre in Australia and New Zealand. Today, Woolworths is Australia's biggest food retailers which has 75 years history to provide customers with food, liquor, general products and services. Companies need to consider the promotional strategy used in their marketing models. To attract more customers and meet customer needs, the marketing mix concept has been developed to using in the companies' promotional strategy. Marketing mix has been applied to some major companies as their marketing strategy, one of these companies is Woolworths Limited. Scope
This report will review the elements in market mix theory and analyse how these elements are used in the Woolworths promotional strategy. In addition, the report will estimate how effective this company used these promotional strategy, and will offer some recommendations in the end of the text.
2. Marketing mix Purpose of section: Background information – the 4 Ps – introduction/definition 2.1 the four Ps of marketing ( Palmer, 2008). Product Price Promotion Place
3. Four Ps is used in the Woolworths promotional strategy Purpose of section: Background information of Woolworths. How does these strategy used in Woolworths and evaluate how effective this company has been in promotional strategy. (Phillips, 1935) 3.1 analyse the price strategy (Woolworths, 2014) 3.2 analyse the product strategy
4. Conclusion and Recommendations
Reference
Palmer, A. (2008). Introduction to marketing: Theory and practice (2nd ed.). Oxford Press.
Phillips, C. F. (1935). A history of the F. W. Woolworth Company. Journal of Harvard Business Review, 13, 25-36.
Woolworths. (2014, July 8). Woolworths Limited SWOT Analysis. Retrieved from
Executive summary
1. Introduction Since opening the first single basement store in Sydney’s Pitt Street in 1924, Woolworths has grown into a household name with a presence in almost every metropolitan and regional centre in Australia and New Zealand. Today, Woolworths is Australia's biggest food retailers which has 75 years history to provide customers with food, liquor, general products and services. Companies need to consider the promotional strategy used in their marketing models. To attract more customers and meet customer needs, the marketing mix concept has been developed to using in the companies' promotional strategy. Marketing mix has been applied to some major companies as their marketing strategy, one of these companies is Woolworths Limited. Scope
This report will review the elements in market mix theory and analyse how these elements are used in the Woolworths promotional strategy. In addition, the report will estimate how effective this company used these promotional strategy, and will offer some recommendations in the end of the text.
2. Marketing mix Purpose of section: Background information – the 4 Ps – introduction/definition 2.1 the four Ps of marketing ( Palmer, 2008). Product Price Promotion Place
3. Four Ps is used in the Woolworths promotional strategy Purpose of section: Background information of Woolworths. How does these strategy used in Woolworths and evaluate how effective this company has been in promotional strategy. (Phillips, 1935) 3.1 analyse the price strategy (Woolworths, 2014) 3.2 analyse the product strategy
4. Conclusion and Recommendations
Reference
Palmer, A. (2008). Introduction to marketing: Theory and practice (2nd ed.). Oxford Press.
Phillips, C. F. (1935). A history of the F. W. Woolworth Company. Journal of Harvard Business Review, 13, 25-36.
Woolworths. (2014, July 8). Woolworths Limited SWOT Analysis. Retrieved from