Ou B120 Tma01

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To Chris Pike Manager, Ottershaw Branch, Zinn’s Burgers and Pizza
From
Date 29 May 2012

REPORT ON CURRENT PROBLEMS AND POSSIBLE SOLUTIONS AT OTTERSHAW BRANCH OF ZINN’S BURGERS AND PIZZA

Contents

1.0 Introduction Page 3

2.0 Analysis and Identified Problems Page 4 - 6

2.1 STEEP Analysis Page 4

2.2 SWOT Analysis Page 5

2.3 Discussion of Identified Problems Page 6

3.0 Recommendations Page 6

4.0 References Page 7

1.0 Introduction The Ottershaw branch of Zinn’s Burgers and Pizza is experiencing problems with declining sales, food wastage, high staff turnover, and low employee morale, along with difficult relations between management and employees and increasing competition. I have been asked to identify and explain any problems at the Ottershaw branch of Zinn’s Burgers and Pizza from the case study and will be analysing the problems by using a number of techniques, namely a SWOT analysis and STEEP analysis in order to come up with appropriate recommendations that will improve business operations, productivity and profitability.

2.0 Analysis and Identified Problems A STEEP and SWOT analysis was carried out to establish the environmental problems affecting the Ottershaw branch for which the results are below in Section 2.1 and Section 2.2: 2.1 STEEP Analysis Sociological Factors High staff turnover Reliance on untrained student workforce Bad work culture Technological Factors Upgrading of cooking and kitchen equipment CCTV Economic Factors Declining sales Increasing costs Country in recession Environmental Factors Concerns regarding the Fast Food sector’s impact on the environment Trends towards healthy eating Political Factors None identified

2.2 SWOT Analysis
|Marketing|Operations|Human Resources|Finance|



References: Preston, D. (2006) B120 Book 1 An Introduction To Business, Milton Keynes, The Open University, [p30 SWOT Analysis] TMA 01 PART II What I learnt in Activity 1.3 In TGF Activity 1.3 I learnt that the size of a business is an important factor to consider. The methods of implementing change within an international company with branches in different countries are different to that of a smaller company. It was also suggested that change should start at with management actively demonstrating the changes through their behaviour rather than just sending an email of the changes being made. Consultation and keeping people informed regarding the impending change is also an important factor with helping to effect change and reduce opposition. Tom thought that change sometimes has to be forcefully made because it might mean the life or death of the business; although understandable, this suggests the business was not keeping track of trends and was therefore caught off-guard. The most important thing I learnt however is that fact that the culture of a business has to allow for flexibility if the business is to survive. The fact that technology is constantly changing and creating new ways of doing business demands that a business needs to be able to examine its environment and adapt, when necessary, by implementing any change that will improve product/service delivery and profitability while considering the impact on all stakeholders involved.

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