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Otterbox Mission Statement

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Otterbox Mission Statement
Kellan McTague
9/5/12
Period 8
Portfolio project #1

Otterbox
History: see timeline
Mission statement: We've Got Technology Covered!
Demographics: Statistics that describe a population in terms of personal characteristics. Otterbox deals with demographics in various ways, primarily with colors and designs on their cases. They have black, a sort of universal color but they also have colors like pink and designs like camouflage. Otterbox really has something for everybody and that’s why they are so successful.
Psychographics: Statistics that involve the studies of consumers based on social and psychological characteristics. Otterbox has many experts deal with psychographics. I was talking with my dad’s friend who works for Otterbox
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