top-rated free essay

Ottawa Charter on Smoking

By redfrogstoner Jun 23, 2013 761 Words
Question 2:
“Smoking rates among the general population have declined dramatically in the past decades”. (Cancer Council NSW) This can be largely attributed to effective health promotion. Explain how health promotion initiatives based on the Ottawa Charter have contributed to positive health outcomes in the area of tobacco use. (450 – 600 words) The Ottawa Charter is a global health promotion run by the World Health Organisation. It involves five action areas: developing personal skills, creating supportive environments, strengthening community action, reorienting health services and building healthy public policies. According to the Australian Bureau of Statistics (ABS), in 2011-12, there were 2.8 million Australians aged 18 years and over who smoked daily (16.1%). Just over half (51.1%) of adults reported that they had never smoked, nearly one third (31.0%) were ex-smokers and the remaining 1.8% smoked, but less often than daily. Rates of daily smoking have decreased consistently over the past decade, from 18.9% in 2007-08 and 22.4% in 2001. Decreases in smoking rates have occurred across all age groups, and particularly amongst people aged less than 45 years.[] The goal for Australia is to reduce the amount of people who smoke to 8% or less, and these results so far have revealed success in this goal. Developing personal skills supports personal and social development by using information and resources that educate health benefits to enhance life skills. In gaining these skills individuals can make informed decisions to take control of their lives. Strategies employed by the National tobacco Campaign 2011 to address the issue of cancer/disease have so far been successful in getting their point across, such as the Quitline campaign, and one of its many supporting advertisements. [] This advertisement uses shock tactics and the easy to understand analogy of the sponge soaking up the cigarette smoke instead of air forces the smokers to really think about what they are consuming. The end catch line “it’s enough to make you sick…really sick” makes the smoker realise what they are doing to themselves, and the ads final urge to call the Quitline is more likely to be acted upon out of fear. This means that all the responsibility of the smoker’s actions, and the consequences of them, are theirs. Creating supportive environments and strengthening community actions are two aspects of the Ottawa Charter that go hand in hand, as the community needs to come together to create a supportive environment for the smokers. There has been great success in these areas recently through Clean up Australia Day having a specific day to clean up cigarette butts. This woke up many Australian communities as to how big the epidemic of smoking is. An estimated seven billion butts are littered around Australia annually. [] This statistic was recorded in 2009, and was expected to reduce by 25% by 2015.

Reorienting health services and building healthy public policy need help from the government to fulfil the Ottawa Charter’s suggestions of how to rectify the problems. Through the cancer council and the new laws about not smoking: within 10 metres of children’s play equipment in outdoor public spaces, spectator areas at sports grounds or other recreational areas, railway platforms, light rail stops, light rail stations, bus stops, taxi ranks and ferry wharves and within four metres of a pedestrian access point to a public building. [] These new laws aim to eradicate smoking from individual’s daily lives, and heavy fines are a punishment for any offence.

Smoking has been something that people do at social gatherings and for recreation for a very long time, and used to be presumed as “cool”. Now that all the research has been performed to show how dangerous smoking is, and the Ottawa Charter has helped make smoking “uncool” and “gross”, people have woken up and have had success taking action against their addictions.

587 words (excl. this sentence)

--------------------------------------------
[ 1 ]. The Australian Bureau of Statistics (ABS). 2013. Tobacco Smoking. [ONLINE] Available at: http://www.abs.gov.au/ausstats/abs@.nsf/Lookup/E3E02505DCAF230CCA257B82001794EB?opendocument. [Accessed 22 June 13]. [ 2 ]. YouTube - Broadcast yourself. 2011. Quit Smoking commercial. [ONLINE] Available at: http://www.youtube.com/watch?v=_5F0fJkVQbA. [Accessed 22 June 13]. [ 3 ]. Butt Litter Prevention | Butt Free Australia. 2009. AFL & NRL Grand Finals Butt Litter - Media Release. [ONLINE] Available at: http://www.buttlitteringtrust.org/. [Accessed 22 June 13]. [ 4 ]. NSW

Cite This Document

Related Documents

  • Ottawa Charter

    ...improve their health. In my opinion, for a campaign to be successful it must address all areas of the Ottawa Charter in accordance with cost to an individual and community, social justice principles and priority population groups. The reason why a health campaign works so effectively is due to a multi-faceted approach, which encapsulates all are...

    Read More
  • Ottawa Charter

    ...How the Ottawa Charter is evident in Health Promotion Strategies Strategy | Build healthy public policy | Create supportive environments | Strengthen community action | Develop personal skills | Reorients health service | QUIT | laws relating to smoking in public places, tobacco advertising, the display of cigarettes in retail outlets, to...

    Read More
  • The Ottawa Charter and Health Promotion

    ...Describe the historical significance of the Ottawa Charter for Health Promotion The Ottawa Charter first came into existence at the First International Health Promotion Conference in Ottawa, Canada 21 November 1986. Here, a never before charter of such reputed importance was forged that not only promoted health, but also implemented various s...

    Read More
  • Ottawa Charter

    ...effects of smoking on the body. Healthy Harold vans which visit primary schools to educate young children about the effects of smoking. Education through school’s pastoral care programs on how to not be peer pressured by friends to smoke at parties. Information in magazines such as ‘Woman’s Days’ and men’s health about the impact s...

    Read More
  • Ottawa Charter

    ...Ottawa Charter PDHPE Assessment Task 1 Cardiovascular Disease The Ottawa Charter aims to improve the health of all Australians through the use of its five action areas. For my health priority issue I have chosen Cardiovascular Disease which is the leading cause of deaths in Australia and can be largely prevented through modifying many lifes...

    Read More
  • Skin Cancer in Relation to the Ottawa Charter

    ...PDHPE SKIN CANCER Cancer is the second largest cause of death in Australia and accounts for approximately 27% of all deaths. Risk factors generally include exposure to sun, poor diet and smoking. Many types of cancer such as skin cancer, lung cancer and breast cancer are easily preventable by early detection and awareness; however, some cancer...

    Read More
  • The Ottawa Charter Fact Sheet

    ...The Ottawa Charter – Fact Sheet What is the Ottawa Charter? Why Was It Created? The Ottawa Charter was developed in 1986 by the World Health organisation with the aim of working towards attaining a level for all citizens that would enable tem to lead socially and economically productive lives by the year 2000. There are five action are...

    Read More
  • objectives and proporsal of the ottawa charter

    ...Candidate admission no.: 20120704011 Subject: Health Education; PUH 715; Assignment I. Department: Community Health; MPH Programme 2012/2013 session DISCUSS BRIEFLY THE OBJECTIVES & PROPOSALS OF THE OTTAWA CHARTER. INTRODUCTION This CHARTER for action was developed and adopted by an international conference, jointly organized by the Wor...

    Read More

Discover the Best Free Essays on StudyMode

Conquer writer's block once and for all.

High Quality Essays

Our library contains thousands of carefully selected free research papers and essays.

Popular Topics

No matter the topic you're researching, chances are we have it covered.