Otis Elevator: Accelerating Business Transformation on with It.
The NFPA estimates that there is 1,148,100 firefighters in the United States, of these 29% or 332,949 are professional/full time firefighters and 71% or 815,151 are volunteer firefighters. (Source: US Fire Department Profile Through 2009, Michael J. Karter, Jr., NFPA, Quincy, MA, October 2010). In the training/education industry as it pertains to firefighters we can assume that our customer market is comprised of 1.1 million potential customers. Our primary focus for our product/service is geared towards the Volunteer Fire Departments and their internal training systems.
Analysis of Porters Five Forces
Threat of New Entry
Our strategy will need to include a means to manage the threat of new entry. Though we have not been able to find companies that provide a comprehensive training solution it will not be difficult for existing training and education companies to devise programs similar to the one we are proposing. Our strategy will require us to quickly enter the market place and secure customers.
Within the training and education industry for firefighting there are not any competitors that provide a program geared specifically to the volunteer fire service. Technology is the driving force behind the growth of the firefighting industry. As new techniques and new equipment is developed the training most also be developed to ensure that proper techniques be utilized for safety purposes. The product we are proposing provides industry differention because of the unique way the program is packaged.
Bargaining Power of Suppliers
Our dependency of suppliers is regulated to our DVD sales portion and their distribution to those ordering. However there are many DVD producers in the United States as well as globally that can maintain a competitive price and reliability to make sure our products would be provided when required.
The Industry –