Ostomy Marketing Plan

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On November 14th, B. Braun has introduced its first direct to consumer resource program to Ostomy patients, also known as ostomates. The new patient-centric resource program is provided through the myosto website and toll-free numbers for pre-surgery and post-surgery patients to help them adapt to a new lifestyle.
An ostomy is a surgically created opening in the body for the discharge of body wastes. The procedure is performed as a result of an infection in the abdomen or an injury to the colon. For more than 40 years, B. Braun has been involved in ostomy research in order to offer patients, caregivers, and clinicians innovative products that are discreet, comfortable, safe and easy to wear. myosto is an educational and emotional support program

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