Osotspa: Business Analysis

Contents

Topics Pages

1. Executive Summary ------------------------------------------------------------------------- P’Poo
2. Company Background ---------------------------------------------------------------------- Nuttida
3. Opportunities Identification • Company Analysis --------------------------------------------------------------------- Nuttida o Underutilization o New Resource • Consumer Analysis -------------------------------------------------------------------- P’Poo o External Mandate • Competitor Analysis ------------------------------------------------------------------ P’Vor
4. Concept Generation • Concept Statement -------------------------------------------------------------------- Nuttida • Model Determinant Gap Map ------------------------------------------------------- Nuttida • Scenario Analysis ถ้ารายงานหน้าไม่ครบจะกลับมาดูอีกครั้งหนึ่ง
5. Concept Evaluation • Concept Testing ----------------------------------------------------------------------Nut-Male • The A-T-A-R Model ------------------------------------------------------------------Vor&Tee • Sale Forecasting -----------------------------------------------------------------------P’Vor • Cumulative Expenditure Curve ------------------------------------------------------Nut Male • Potholes ----------------------------------------------------------------------Beer
6. Product protocol ---------------------------------------------------------------------------- P’Tee • Target Market ------------------------------------------------------------------------- P’Tee • Product Positioning -------------------------------------------------------------------P’Tee • Product Attribute --------------------------------------------------------------------- Nut male
7. Conclusion • Decision and Recommendation
8. Appendix

Executive Summary

Company Background