ORG6503 : Organizational Theories & System
Instructor: Kathleen Henry
September 24, 2011
The owner of Creative Colors has taking my advice regarding restructuring and downsizing the company. The organization is now operating much more efficiently and has seen revenues begin to climb in its retail stores. With the improving economic climate in the region and the growing strength of the U.S. dollar compared to the Canadian dollar, the owner now sees an opportunity to acquire a regional competitor, Art Depot, based in Vancouver, Canada. The Owner of Creative Colors wants to expand the retail service capacity of Creative Colors by bringing Art Depot’s two retail stores (both located in Vancouver, Canada) under the Creative Colors’ brand.
Creative Colors has known in the marketplace for their high quality, personalized service, while Art Depot has focused on a low-cost business strategy. The owner of Creative Colors is anxious to create a culture within the two Art Depot stores that supports excellent customer service. In this paper I will give her some advice about creating a new culture in the Art Depot stores. Low price strategy is a pricing approach where a company can give a low price to the people in order to encourage the mandate and the increase in the market share. This approach is the three common marketing strategies that can be used by any company, and is typically in use where the product has very little or no competitive advantage or where economies are achievable and they have a higher production quantities.
Types of organizational values and norms
Norms are known as the common beliefs of a require character for all role incumbents of a system or subsystem" (Katz and Kahn p. 43) and Values are more generalized ideological justifications for norms, and express the aspirations that allegedly inform the required activities" (Katz and Kahn p. 43).
Creating a culture that will help the employee. When we