XMGT/230 – Management Theory and Practice
There are three different types of plans that organizations use: strategic, tactical, and operational. Strategic planning is orchestrated by top-level managers, contains a broad level of detail and can span over a 3-7 year time span. Tactical planning is implemented by middle-level management and includes more specific detail than strategic planning. Tactical planning is done in a shorter time period, typically 1-2 years. Lastly, operation planning is conducted by frontline managers. This planning identifies specific tasks and procedures over a much shorter time period, usually less than a year. All three forms of planning are used to obtain specific organizational goals.
My current organization uses all three types of planning. I work in the health insurance market, and it would be an understatement to say that my industry has gone through some very significant changes over the past four years. The partners within my office use strategic planning to make decision about the effect of health care reform on both themselves and our clients, trying to determine what the potential outcome of the bill may be and the long term impact. Tactical planning is used when considering the best advice to give clients in relation to the Affordable Care Act (ACA) and how it impacts them today, which may include analyzing options for clients both on and off exchanges and making suggestions based off of that data. Operational planning is done when the partners coordinate that information with their business managers (like me) what actions need to take place to implement the specific goal for the client. This may involve specific direction to move a client to a new carrier and coordinate employee meetings.
Bateman, T. S., & Snell, S. A. (2011). Management: Leading & collaborating in a competitive world (9th ed.). New York, NY: McGraw-Hill Irwin.
References: Bateman, T. S., & Snell, S. A. (2011). Management: Leading & collaborating in a competitive world (9th ed.). New York, NY: McGraw-Hill Irwin.
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