Organizational Planning
Organizational Planning
16 December, 2013
MGT/521
University of Phoenix
Organizational Planning Boeing is the world’s largest aerospace manufacturing company with concentration in commercial aircraft, defense systems, and space systems (Boeing, 2013) Being the leader in the aerospace industry; Boeing is held to a higher standard in product quality, delivery times, and innovation. New opportunities and threats are constantly introduced to the company through an evolving market and these opportunities and threats strategic and operational plans to meet the goals of the company.
Strategic Plan The strategic goals of Boeing include reducing the company’s environmental footprint while expanding operations (Boeing, 2013). Many customers of Boeing are concerned with the emissions of their aircraft, resulting in a need for reduced emissions and reduced dependency on natural resources. Due to the high demand of environmentally friendly products, an opportunity has become apparent to Boeing; build aircraft that are fuel efficient and have a minimal environmental impact. The external threats of this opportunity include a highly technical and competitive market and the ability to remain innovative as the market evolves (MarketLine, 2012). Although the market is competitive and technologically advanced, there is currently no aircraft in production with a concentration on fuel efficiency and environmental impact (Boeing, 2013). The first step in reaching the company’s goals of environmentally friendly aircraft is the development of aircraft structures that are lightweight and free of natural resources. The structure shall consist of composite materials, which are lighter, efficiently manufactured with minimal environmental impact, and easily recyclable at the end of its lifecycle. The cabin furnishings shall consist of primarily recycled materials and aircraft power backed by the proven innovation of General Electric’s 787 Dreamliner fuel
16 December, 2013
MGT/521
University of Phoenix
Organizational Planning Boeing is the world’s largest aerospace manufacturing company with concentration in commercial aircraft, defense systems, and space systems (Boeing, 2013) Being the leader in the aerospace industry; Boeing is held to a higher standard in product quality, delivery times, and innovation. New opportunities and threats are constantly introduced to the company through an evolving market and these opportunities and threats strategic and operational plans to meet the goals of the company.
Strategic Plan The strategic goals of Boeing include reducing the company’s environmental footprint while expanding operations (Boeing, 2013). Many customers of Boeing are concerned with the emissions of their aircraft, resulting in a need for reduced emissions and reduced dependency on natural resources. Due to the high demand of environmentally friendly products, an opportunity has become apparent to Boeing; build aircraft that are fuel efficient and have a minimal environmental impact. The external threats of this opportunity include a highly technical and competitive market and the ability to remain innovative as the market evolves (MarketLine, 2012). Although the market is competitive and technologically advanced, there is currently no aircraft in production with a concentration on fuel efficiency and environmental impact (Boeing, 2013). The first step in reaching the company’s goals of environmentally friendly aircraft is the development of aircraft structures that are lightweight and free of natural resources. The structure shall consist of composite materials, which are lighter, efficiently manufactured with minimal environmental impact, and easily recyclable at the end of its lifecycle. The cabin furnishings shall consist of primarily recycled materials and aircraft power backed by the proven innovation of General Electric’s 787 Dreamliner fuel
References: Boeing Company (2013). About Us, General Information, Retrieved From: http://www.boeing.com/boeing/companyoffices/aboutus/index.page? MarketLine (2012). The Boeing Company, SWOT Analysis. Retrieved From: http://web.ebscohost.com.ezproxy.apollolibrary.com/bsi/pdfviewer/pdfviewer?vid=7&sid =98a5116d-9bb8-485d-a929-0cf40a0da7dc%40sessionmgr114&hid=120