Organizational Control and Change.

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Organizational Control and Change.

Introduction:
Organizational control, one of four essential managerial tasks, is vital for operating an organization in an efficient and effective way. Jones & George define controlling as “evaluating how well an organization is achieving its goals and taking action to maintain or improve performance” (2014, p. 11). In the era of hypercompetition every minor disadvantage can cause loss of customers and, as a result, profit. Control helps determine if the quality of goods and services is high, it helps make sure that customers’ needs are met, control can also help discover what hurts the organization and what needs to be done to deviate from negative behaviors. The process of control consists of four major steps: establishing standards for performance, measuring accrual performance, comparing actual performance with the standards set, and finally, evaluating the result and initiating corrective actions if needed. This process helps monitor progress, respond to the changing needs of customers, and modify the final goal if needed. It helps an organization to be flexible and responsive to the changing conditions. Control is not just about responsiveness to the changes, efficiencies and profit. Control is also about coordinating and motivating employees. When it comes to motivating, managers use three main control systems: output control, behavior control, and clan control. All three are used for organizational governance and regulation.
When organization’s control system is not designed properly, the organization loses its ability to effectively respond to challenges and adapt quickly to the changes. In these cases the only solution might be an organizational change also defined as “the movement of an organization away from its present state and toward some preferred future state to increase its efficiency and effectiveness” (Jones & George, 2014, p. 355).

Content Analysis:
Organizational change is what many



References: Jones, G. R., & George, J. M. (2014) Contemporary Management (8th ed.). New York, NY: McGraw-Hill Robert, You bring up some great points on the areas Yahoo needs to concentrate on. In regards to the responsiveness to the online users, “Mayer has repeatedly said that she wants Yahoo to focus on consumers ' ‘daily habits’ in order to make products that will become a part of users ' routines.” (M. Hicken, 2013). In the era of hypercompetition, consumer experience is a major driver of any Internet portal’s success. A one-time negative experience is likely to make the customer switch to rivals, which means loss of traffic and loss of revenue. M. Hicken. CNN Money. Yahoo beats Google in traffic for first time since 2011, (August 22, 2013). Retrieved from: http://money.cnn.com/2013/08/21/technology/yahoo-traffic-google/

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