University of Phoenix
Lorinzo Foxworth, MA
August 2, 2007
Leadership and Organizational Change Concepts Worksheet
Concept Application of Concept in the Scenario or Simulation Reference to Concept in Reading
Practical Applications of Goal Setting
With business barely surviving the CEO of Intersect Investment Company, Francis Jeffers has implemented a new vision: The CEO would like to "provide a broad set of products and services to consumer and small business customers using a model of customer intimacy that will build long-term relationships based on trust and value to the customer."
The above statement is similar to the simulation where this author has been assigned the task of providing the information necessary to optimize flexibility, promote innovation, and sustain change. This is going to be needed within Intersect Investment Company to be successful with its new vision (Building a Culture for Sustaining Change). To be effective, the CEO-board chair relationship depends on both partners being clear about their respective roles and responsibilities, trust, ongoing communication and honesty. It also requires willingness to tolerate different points of view (Totten & Orlikoff, 2007). This statement relates to how Jeffers is going to have to relate with the new Executive Vice President of Marketing and Sales to be successful with his new vision
Vroom 's Expectancy Theory in Action Jeffers had to replace the previous Executive Vice President of Marketing and Sales because he did not support the new philosophy and new approach of the organization. Jeffers is hoping the new replacement will quickly bring the sales department in line with the new "customer intimacy" model.
Jeffers is expecting the new Executive Vice President of Marketing and Sales to apply the Vroom expectancy theory of one 's perceived chances of achieving valued outcomes .This theory reveals how effort,
References: Kreitner, R. & Kinicki, A. (2004). Organizational behavior: Managing Change and Stress. New York: The McGraw-Hill Companies. Markham, S. & Esteban, G., (2005). Consumer Behavior 101 Meets General Psychology. Academic Journals. Vol. 27 Issue 1, p43-55, p13. Retrieved July 31, 2007, from EBSCO Host database. Totten, M. K., & Orlikoff, J. E. (2007). The CEO-Board Chair Partnership, Trustee. Vol. 60, Iss. 7; p17, 4. Retrieved July 31, 2007, from ProQuest database. University of Phoenix. (2004). Building a Culture for Sustaining Change [Computer Software]. Retrieved July 31, 2007, from University of Phoenix, rEsource, Simulation. Verdict. (2005). Consumer Satisfaction Index 2005: Electricals. Retrieved July 31, 2007, from Business Insights database.