Organizational Branding
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ORGANIZATIONAL BRANDING
Using brand power to shape and evolve your organization * Who are we? * What do we believe? * What brings us together? * What are we seeking to achieve? * When people look at us, what do they see and what do they experience? * When we are successful, what will people say about our accomplishments and the contributions we made?
Deciding issues like these is what organizational brands are about.
When people work together to define who they are, envision a new future, and make a shared future happen, success is achieved.
Develop organizational leadership * You know your business better than anyone. * You respect your people. * You know what great individuals can achieve. * You have a vision for the future. You are determined to make the future happen.
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* But does everyone in your organization share your vision?
* Do your best people embrace your goals? * Do your leaders know how to communicate, bring team players together, focus attitudes and energies, mentor skills and ambitions, and effectively channel efforts that grow your organization and make success happen?
Define and build organizational brands * Everyone needs to know you have extraordinary resources, you are essential to the success of the enterprise, and all of you are committed to the future.
* As a group, you must reflect and embody your values.
* You must connect and communicate effectively with people throughout the organization.
* You must be widely accepted and understood.
* How? Build your organizational brand. Build a unit that's clearly defined, focused, integrated and aligned with the organization, and dedicated to working effectively and achieving success.
Your brand is the future of your business * In a brand-centered business, your brand is a power tool that motivates your people, defines
ORGANIZATIONAL BRANDING
Using brand power to shape and evolve your organization * Who are we? * What do we believe? * What brings us together? * What are we seeking to achieve? * When people look at us, what do they see and what do they experience? * When we are successful, what will people say about our accomplishments and the contributions we made?
Deciding issues like these is what organizational brands are about.
When people work together to define who they are, envision a new future, and make a shared future happen, success is achieved.
Develop organizational leadership * You know your business better than anyone. * You respect your people. * You know what great individuals can achieve. * You have a vision for the future. You are determined to make the future happen.
-------------------------------------------------
* But does everyone in your organization share your vision?
* Do your best people embrace your goals? * Do your leaders know how to communicate, bring team players together, focus attitudes and energies, mentor skills and ambitions, and effectively channel efforts that grow your organization and make success happen?
Define and build organizational brands * Everyone needs to know you have extraordinary resources, you are essential to the success of the enterprise, and all of you are committed to the future.
* As a group, you must reflect and embody your values.
* You must connect and communicate effectively with people throughout the organization.
* You must be widely accepted and understood.
* How? Build your organizational brand. Build a unit that's clearly defined, focused, integrated and aligned with the organization, and dedicated to working effectively and achieving success.
Your brand is the future of your business * In a brand-centered business, your brand is a power tool that motivates your people, defines