Organizational Behavior and Communication Paper
Nordstrom Inc., started as a small shoe store in Seattle, Washington in 1901. Since that time it has become one of the leading and successful shoe and apparel retailers in operation today. After reviewing different information regarding Nordstrom Inc. espoused values and enacted values, it is apparent that they are in alignment. Espoused values are the core values of the company. The history and organizational beliefs, developed into policy for the company. The goal of the espoused values is to create standard of behavior for the company. The enacted values are norms exhibited by employees (Answers, 2013). If the espoused and enacted values are misaligned problems could occur within the organization. If the Nordstrom leadership does not live up to the espoused values of the organization, the employees become disassociated and will not work to their potential. Nordstrom Inc. has a strong communication and organizational behavior characteristic of the brand. A generation family business, Nordstrom has grown the company into 240 stores, in 31 states with 11 full line stores, 119 Nordstrom Racks, two Jeffery Boutiques, and Treasure & Bond. This paper will review Nordstrom’s mission and organizational behavior and the communication used in their continued success. Nordstrom does not have a mission however they do have a goal. Their number one goal is: to provide outstanding service every day, one customer at a time. Although the company is clearly a leader in the retail industry, they still contend that customer service is something that should be strived continually. Communication is important to any organization and fosters control, motivation, social interaction, emotional expression, and information. Nordstrom uses various forms of communication to enhance the customer service mission. The communication forms used are downward communication, upward communication, and lateral communication. For example,...
References: Answers. (2013). Retrieved from http://wiki.answers.com/Q/What_is_the_difference_between_espoused_and_enacted_values
Nordstrom.com. (2013). Retrieved from http://nordstrom.com
Please join StudyMode to read the full document