By comparison according to the reach,most comsumers refer to go to other stores to buy what they want,the statistic shows that 60% consumers go to 99 rather than KK .
The 99 store focuses on the competition in price and keep the management principle “sell quantities with low prices”.In order to achieve this goal,it manages to make a little bit profit to consumers by channels for replenishing the stock ,way for selling and the marketing expense and administrative expense.In fact,it is impossible to make sure that all commodities are much cheaper than those in other mini mart.But it is looking for “10 cents”to meet consumers’need all the time as well as to reduce the price in a doable way and provide consumers with reasonable price ,which shows 99’s management principle.
KK should keep a stable-going low price in the long run ,which can reduce the fluctuation of the consumers’meeds and is also helpful to achieve the scale of making purchase.
KK can adopt the strategy of combination of high and low price,it is low price for commidity which consumers always purchase and often compared with .And other products price may be higher than that rally adopted by the competitors.It can make its price flexible and adoptable.
Price is one of touchy factors for consumers to select goods,therefore,the competition of price is always the focus for the retailors.It is common for us to see the discount ,voucher,limition for purchase and so on .
By comparion according to the reach, it is common for consumers to enjoy various promotion in the supermarket ,but seemingly there is fewer promoting actvities in KK minimart ,in order to enter families,KK should have more information about the latest promotion maybe through advertisement or printed matters.304
As for KK mart ,it can orgnize committee activity with unique creation including the active image of the KK in the committee,also can provide the poor students with scholarship ,which can enhance the