Organization Study of Big Bazaar

Topics: Retailing, Department store, Discount store Pages: 41 (10057 words) Published: August 25, 2013
ORGANIZATION STUDY OF
Big Bazaar, Palakkad

Submitted in partial fulfillment of the requirements
For the award of the Degree of
MASTER OF BUSINESS ADMINISTRATION
Of the Mahatma Gandhi University

Submitted by

Abdul Manas.M.M
Regn No: 30227 2011-2013 Batch

Under the guidance of Prof. BALAKRISHNAN MENON

MAY 2012
| DC School of Management and TechnologyPullikkanam, Vagamon, Idukki 685503Tel: 04869 – 248322, 248323|

DECLARATION

I hereby declare that the Organization Study Report entitled ‘An Organization study of , Big Bazaar, Palakkad ‘is a record of bona-fide work done by me in Big Bazaar, Palakkad and that no part of this report has formed the basis for award of any degree, diploma, associate ship, fellowship or any other similar title or recognition in any other institution.

Place: Pullikkanam Signature:

Date Name:

ACKNOWLEDGEMENT
I thank The Almighty for giving me strength and ability to successfully complete the study and make this report on time.

I express my heartfelt thanks to Principal, Prof. Premnathan, DC School of Management and Technology for his support throughout my study.

I express my heartfelt thanks to Mr. Anandan Gopalan (Store Manager) for giving me a chance to undergo this organizational study.

I extend my thanks to Mr. Asher Abraham Samuel (Human Resource Manager) Big Bazaar for his guidance and tremendous support extended to me during the course of my project.

I also extend my sincere gratitude to Prof. Balakrishnan Menon, DC School of Management and Technology, Pullikkanam P.O, Vagamon whose advice and guidance helped me in the successful completion of this study.

ABDUL MANAS.M.M
CHAPTER 1
INTRODUCTION

1.1 IMPORTANCE OF THE STUDY

For the purpose of acquiring practical knowledge about working and functioning of a company, Mahatma Gandhi University has incorporated an organizational study into its business management schedule. This organization study helps the researcher to identify the importance of coordination among the different department. The organization study gives the opportunity to focus on the various activities of department of Future Value Retail. This study helps the organization to implement sales force strategy for attracting the customer. It also helps the researcher to identify the sales force strategy and other promotional efforts of the company. This study beneficial to the readers to know about the various products of the Future Value Retail. This study provides a general understanding of the organization.

1.2 OBJECTIVES OF THE STUDY
Organizations are defined as collectivities that have been established for the pursuit of relatively specific objectives on a more or continues basis. The main objective of this organizational study is to familiarize with the organizational environment. This study was conducted with the following objectives:

* To study organizational functions of Future Value Retail * To realize the...
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