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Organization: Personal Computer and Dell Inc.

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Organization: Personal Computer and Dell Inc.
Question 1

Briefly describe the background/profile of the company.

COMPANY BACKGROUND

[pic] [pic][pic]

DELL INC.

Michael Dell founded Dell based on a simple concept of selling computers directly to their customers. Figure below showed Michael Dell has the founder, CEO and Chairman of Dell Inc.:-

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Figure 1: The founder, CEO and Chairman of Dell Inc

He holds the record of being the longest tenured chief executive officer of the company. His concept eliminates retailers that consume time plus added cost. His concept also helps Dell to understand the needs of the consumers. As a result, his concept helped to give customers powerful and richly-configured system at competitive prices. His concept enables Dell to move quickly into the market compared to companies which have slow-moving and indirect distribution channels.

COMPANY BACKGROUND

Company History

At one time Dell Inc. had 15% of the global market selling desktop personal computers, notebook computers, network servers, workstations, handheld computers, monitors, printers, high-end storage products and a variety of computers peripherals and software. It also moved into consumer electronic arena offering LCD televisions and projectors. It had six production facilities worldwide. The locations were in Austin, Texas; Nashville, Tennessee; Eldorado do Sul, Brazil; Limerick, Ireland; Penang, Malaysia and Xiamen, China. Dell Inc is headquartered in Round Rock, Texas as shown in below figure:-

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Figure 2: Dell Inc is headquartered in Round Rock, Texas

In early history, Michael Dell started assembling and selling computers in form of IBM computers clones by mail order to customers at University of Texas, Austin. His computers were cheaper and soon he was grossing $80,000 a month. He dropped out of school and started Dell Computer Corporation. He introduced his direct selling concept by placing

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