Organization Marketing Process

Satisfactory Essays
Topics: Marketing
INTERNATIONAL HIGHER DIPLOMA IN MANAGEMENT
Assignment
STUDENT NAME | : | | EDHAT REGISTRATION NO. | : | |

PROGRAMME | : | International Higher Diploma in Management | SUBJECT CODE & TITLE | : | MCG 202 / Marketing | ASSIGNMENT TITLE | : | Applying marketing concepts and theories for organizations |

Summary of the Learning Outcomes covered: 1. Investigate the concept and process of marketing 2. Explore the concepts of segmentation, targeting and positioning 3. Identify and analyze the individual elements of the extended marketing mix 4. Apply the extended marketing mix to different marketing segments and contexts ASSIGNMENT TYPE | : | Individual assessment | DATE | : | 29/06/2013 | DUE DATE | : | 16/08/2013 | DATE SUBMITTED | : | | ASSESSOR | : | | INTERNAL VERIFIER | : | |

PLAGIARISM:
While research and discussion are an essential part of an assignment, the deliberate copying of someone else’s work or unacknowledged copying from printed or electronic sources is NOT permitted. You may be subject to disciplinary procedure if you do this. You should sign this sheet to show that you comply with these regulations.

Student’s Signature: Date: _____/_____/ ___________

Mark Range | Grade Point | Grading Representation | 0 - 29 | 0.0 | E | 30 - 39 | 1.0 | D | 40 - 49 | 1.7 | C- | 50 - 54 | 2.0 | C | 55 - 59 | 2.3 | B- | 60 - 64 | 2.7 | B | 65 - 69 | 3.0 | B+ | 70 - 74 | 3.3 | A- | 75 - 79 | 3.7 | A | 80 and above | 4.0 | A+ |

T01-Marks | T02- Marks | T03- Marks | T04- Marks | Total marks | | | | | | TOTAL SCORE (Average of the above/Overall Grading) | Grade Point | Final Grading | | | | Assessor Comments: | | | | | | | | | | | | Assessor: | Signature: | Date:_____/_____/ ___________ | | | |

Internal Verifier’s Comments: | | | | | | | | | | | | Internal Verifier: | Signature: | Date:_____/_____/ ___________

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