Organization “in the News” Analysis Paper
BUS 374 | Organizational Theory | Organization “In the News” Analysis Paper | RIM Claws Back Against Apple and Google With Free Tablets by: Mike Isaac of Wired | | Rolando A. Fuentes Ruiz | SID : 301064105February 20, 2012 |
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Company Overview
Research in Motion, (RIM), is “a global leader in wireless innovation, (which) revolutionized the mobile industry with the introduction of the BlackBerry solution in 1999” [ (Research In Motion, 2011) ]. While RIM has no publically available mission statement [ (missionstudy, 2009) ], we can deduct the following: 1) From the aforementioned description, they are committed to innovation. 2) From the article we will discuss later on, they are seeking to strengthen relationships with developers 3) From past history, reputation, and numerous achieved certification; they wish to provide a highly secure means of communication through mobile devices
While it is not possibly to quantify most of RIM’s operational goals we can try to establish what they may entail. A recent interview with new CEO Thorsten Heins points towards having their operative goals built around having an innovative culture that involves employees and develops them and having a top 3 market share globally in the mobile market [ (BlackBerry, 2012) ]. Furthermore, they are also very focused on reducing their costs which is demonstrated by their announcement of a core optimization program and CORE on June 16, 2011. These programs were meant to analyze the companies’ procedures and cut out overhead and redundancy [ (Research In Motion, 2011) ]. RIM’s competitors have been highly publicized and are listed by Yahoo Finance to be Nokia, Google, and Apple [ (Yahoo! Inc., 2012) ]. With RIM being in the mobile market, their consumer base is very broad selling to the general market. With such an advanced device the list of suppliers is vast as they need to provide all the parts from glass to processing chips and these suppliers are
|
Company Overview
Research in Motion, (RIM), is “a global leader in wireless innovation, (which) revolutionized the mobile industry with the introduction of the BlackBerry solution in 1999” [ (Research In Motion, 2011) ]. While RIM has no publically available mission statement [ (missionstudy, 2009) ], we can deduct the following: 1) From the aforementioned description, they are committed to innovation. 2) From the article we will discuss later on, they are seeking to strengthen relationships with developers 3) From past history, reputation, and numerous achieved certification; they wish to provide a highly secure means of communication through mobile devices
While it is not possibly to quantify most of RIM’s operational goals we can try to establish what they may entail. A recent interview with new CEO Thorsten Heins points towards having their operative goals built around having an innovative culture that involves employees and develops them and having a top 3 market share globally in the mobile market [ (BlackBerry, 2012) ]. Furthermore, they are also very focused on reducing their costs which is demonstrated by their announcement of a core optimization program and CORE on June 16, 2011. These programs were meant to analyze the companies’ procedures and cut out overhead and redundancy [ (Research In Motion, 2011) ]. RIM’s competitors have been highly publicized and are listed by Yahoo Finance to be Nokia, Google, and Apple [ (Yahoo! Inc., 2012) ]. With RIM being in the mobile market, their consumer base is very broad selling to the general market. With such an advanced device the list of suppliers is vast as they need to provide all the parts from glass to processing chips and these suppliers are
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