Organization Behaviour Study at Bigbazar
A
Study of
Organizational Behavior
Undertaken at
[pic]
Guided By:
Mr. Rahul Vats. (Faculty- IBS)
Submitted By:
Pratik Asnani. (Roll No: 59)
Pratik Kotak. (Roll No: 19)
Aditya Trivedi (Roll No: 45)
Kathit Shah (Roll No: 60 )
Hardiksinh Chavda. (Roll No: 48)
Joytsana Chaudhry (Roll No: 52)
Company Profile: Big Bazaar is a chain of department stores in India, currently with 75 outlets. It is owned by the Pantaloon Retail India Ltd, Future Group. It works on the same economy model as Wal-Mart and has considerable success in many Indian cities and small towns. The idea was pioneered by entrepreneur Kishore Biyani, the CEO of Future Group. Currently Big Bazaar stores are located only in India. It is the biggest and the fastest growing chain of department store and aims at being 350 stores by the end of year 2010. Food Bazaar Many Big Bazaar stores have a grocery department and vegetable section called the Food Bazaar. Big Bazaar stores in Metros have a gaming area and kids play area for entertainment.
Objective:
Our aim was to analyze the organizational behavior through out the outlet we visited.
Executive Summary:
The project was undertaken by five group members. The operating areas were investigated with the set of three questionnaire sets gathering views of certain stakeholders as customers, employees and top management. The questionnaire form & responses obtained during the survey are also attached .The analysis proved efficient functioning of the organization & addressing key issues as retaining employees. The satisfied internal customers (employees) serving the customers are 77.4%. The outlet has maintained satisfaction level of customers visiting once a month for shopping at 91.80%.
Analysis of Organizational Behaviour within BIG BAZAAR:
• As reported the organization structure at Big Bazaar is tuned to the day scenario where flat organization is preferred over hierarchical system of management. The organization follows
Study of
Organizational Behavior
Undertaken at
[pic]
Guided By:
Mr. Rahul Vats. (Faculty- IBS)
Submitted By:
Pratik Asnani. (Roll No: 59)
Pratik Kotak. (Roll No: 19)
Aditya Trivedi (Roll No: 45)
Kathit Shah (Roll No: 60 )
Hardiksinh Chavda. (Roll No: 48)
Joytsana Chaudhry (Roll No: 52)
Company Profile: Big Bazaar is a chain of department stores in India, currently with 75 outlets. It is owned by the Pantaloon Retail India Ltd, Future Group. It works on the same economy model as Wal-Mart and has considerable success in many Indian cities and small towns. The idea was pioneered by entrepreneur Kishore Biyani, the CEO of Future Group. Currently Big Bazaar stores are located only in India. It is the biggest and the fastest growing chain of department store and aims at being 350 stores by the end of year 2010. Food Bazaar Many Big Bazaar stores have a grocery department and vegetable section called the Food Bazaar. Big Bazaar stores in Metros have a gaming area and kids play area for entertainment.
Objective:
Our aim was to analyze the organizational behavior through out the outlet we visited.
Executive Summary:
The project was undertaken by five group members. The operating areas were investigated with the set of three questionnaire sets gathering views of certain stakeholders as customers, employees and top management. The questionnaire form & responses obtained during the survey are also attached .The analysis proved efficient functioning of the organization & addressing key issues as retaining employees. The satisfied internal customers (employees) serving the customers are 77.4%. The outlet has maintained satisfaction level of customers visiting once a month for shopping at 91.80%.
Analysis of Organizational Behaviour within BIG BAZAAR:
• As reported the organization structure at Big Bazaar is tuned to the day scenario where flat organization is preferred over hierarchical system of management. The organization follows