Organization and Environmental Analysis- Huawei Technologies Co., Ltd
Topics: Marketing, Strategic management, Brand, Brand management / Pages: 12 (2821 words) / Published: Oct 20th, 2012

Established in 1988 in Shenzen, China, Huawei Technologies Co., Ltd. has been ranked not only as one of the fastest growing companies.( Huawei media release) but also as one of the fastest growing telecommunications network providers globally.(ZDNet Asia 2006) Armed with very strong cost leadership, there is no stopping of this upward trend which the company is currently exhibiting. Huawei Technology’s. vision has been to “To enrich life through communication” with a mission to “focus on its customers' market challenges and needs by providing excellent communications network solutions and services in order to consistently create maximum value for customers” (Huawei Corporate Information-Huawei Media release). Undoubtedly it is not just the cost leadership which complements its growth and mission but Huawei Technology’s continuing investment of 10% of its global revenue in R&D (Business week, 11th September 2007) has established it as an emerging market leader in technical innovation too. Huawei Technologies technical diversification of its portfolio and value addition to its existing products is highlighted by Huawei being ranked amongst the top 5 in the world in terms of essential UMTS patents. By June 2008, Huawei had filed 30,569 patent applications. (Huawei Corporate Information-Huawei Media release).The big inclination towards R&D and strong cost differentiation has enabled Huawei Technologies to achieve what the other dominant players in the telecom industry have been struggling to achieve- customization! .This strong customer focus is also the face of Huawei Technologies projected through its brand logo. The Huawei Technologies brand logo reflects its core principles of “customer-focus, innovation, steady and sustainable growth, and harmony, conveying Huawei Technologies sincere commitment to helping its customers realizing their potential to launch a variety of competitive services through continuous innovation and an enterprising spirit.” (Huawei Corporate

References: __________________________________________________________ Businessweek Financial Times Articles Huawei Technologies Co., Ltd., media release.1998-2008. ( Huawei Technologies Co., Ltd., Annual Report 2007 Light “Huawei Reports 2007 Revenues of $12.5B” Light Ray Le Maistre Porter, M. (1979) "How competitive forces shape strategy", Harvard business Review, March/April 1979 The Economist Archives

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