Organised V/S Unorganised Retail in Indi
Store Wars – Will Unorgainsed Retail, retain their leadership or will Organised Retail have the last laugh.
1. Background and history of retail in India
2. Omnipresent web of Kirana stores in India
3. Legendary unorganised retail shops
4. Origin of Organised retail in India
5. Blitzkrieg growth of Organised retail in India
6. Chink in the kiranas armour (People had another choice, increase in market share of organised retail and slight decrease in the growth of kiranas)
7. Ammunition and deadwood of kiranas and Organised retail (Pros and cons)
8. Battlefied one – The utensils market
9. What do customers prefer, kiranas or organised retail when it comes to utensils ?
10. 24 Indian families Interviewed and their allegiances are studied
11. Final analysis and conclusion
12. Battlefield two – The strategically important town of Ulhasnagar
13. Why is Ulhasnagar strategically important ?
14. Battle argument ? Is the town ready for megastore like Big Bazaar ?
15. 100 citizens are interviewed in and around the Big Bazaar site and their insights are gathered
16. Final Analysis and conclusion
17. Consumer is now the undisputed beneficiary of this battle
18. Options available to “King Customer” (Major retail players in the country with brief info about them)
19. Analysing the components of the Organised retail army (Market review of retail industry and market share of major players and market leader)
20. Scrutinising the performance of the best warrior of the army (Analysing the performance of the market leader ie. Future Group)
21. If the leader is accepted so is the army, correspond the acceptance retail based on the performance of Future Group outlets in various parts of the country
22. Gather feedback of performance of Future Group using telephonic interviews of present customers all around the country
23. In the light of the performance of major players in organised retail, discuss the national FDI policy on single and multi brand retail
24.
1. Background and history of retail in India
2. Omnipresent web of Kirana stores in India
3. Legendary unorganised retail shops
4. Origin of Organised retail in India
5. Blitzkrieg growth of Organised retail in India
6. Chink in the kiranas armour (People had another choice, increase in market share of organised retail and slight decrease in the growth of kiranas)
7. Ammunition and deadwood of kiranas and Organised retail (Pros and cons)
8. Battlefied one – The utensils market
9. What do customers prefer, kiranas or organised retail when it comes to utensils ?
10. 24 Indian families Interviewed and their allegiances are studied
11. Final analysis and conclusion
12. Battlefield two – The strategically important town of Ulhasnagar
13. Why is Ulhasnagar strategically important ?
14. Battle argument ? Is the town ready for megastore like Big Bazaar ?
15. 100 citizens are interviewed in and around the Big Bazaar site and their insights are gathered
16. Final Analysis and conclusion
17. Consumer is now the undisputed beneficiary of this battle
18. Options available to “King Customer” (Major retail players in the country with brief info about them)
19. Analysing the components of the Organised retail army (Market review of retail industry and market share of major players and market leader)
20. Scrutinising the performance of the best warrior of the army (Analysing the performance of the market leader ie. Future Group)
21. If the leader is accepted so is the army, correspond the acceptance retail based on the performance of Future Group outlets in various parts of the country
22. Gather feedback of performance of Future Group using telephonic interviews of present customers all around the country
23. In the light of the performance of major players in organised retail, discuss the national FDI policy on single and multi brand retail
24.